When it comes to running a blog, most people want to accomplish two things; having a successful blog, while also making money at the same. To make money with a blog, you will have to figure out what path you want to take, and how your audience will react to your advertising. There are plenty of ways to generate money, ranging from banner advertising on your blog, to promoting affiliate programs and running contextual advertising.
In this post we are going to focus on contextual advertising any why many bloggers are moving towards this form of monetization and staying away from traditional forms of advertising such as selling banner space.
What is Contextual Advertising and How Does It Work?
Contextual advertising is the concept of advertising that is built within the content of a web site, while also serving advertising that is already based on a web site or blogs topics. The best way to explain contextual advertising, is to think of Google Adsense, but without the banner ads.
When you create content and articles for your web site, contextual ad networks will look through the content on your web site and pull out individual text words that would relate to their directory of advertisers, then turn them into text based links. This is all done through the backend of their site tracking and is automatic. Some contextual networks will also offer a wordpress plugin for better link/site options and setup.
Instead of serving banners, your text content will have contextual ad placements through out your site. You would be paid on pay per click basis, every time one of your visitors clicks on a contextual link. You can see a preview of what links might look like on a blog serving contextual advertising. Upon hovering over a contextual based text link, a hover box will appear, which the user can then click on again if they are interested.
The pros of contextual advertising versus banner advertising, is that it does not take up any extra space or pulls your readers eyes away from the real content of your web site. As the owner of a web site that is running contextual advertising, you also have full control over what pages display contextual links, and how many links you would like displayed per page.
Who is INTENTclick?
The name INTENTclick might not sound familiar to many of you, but I’m sure the name Kontera does. INTENTclick is the new contextual ad network that is powered by Kontera. You will notice that BloggingTips.com is currently serving advertising through your contextual ad platform.
Kontera has become one of the largest and most trusted networks among high end blogs and web sites over the years, and through their new INTENTclick service, they are looking to make their web site partners even more money. Before signing up, you should make sure that your site falls within the requirements of their partner web sites, which are listed below.
- Site Content must focus mainly on Better Income or Save Money.
- 1,000 US users per month.
- A focused web affiliate business with high ratio of SEO traffic.
Once setup with your own INTENTclick account, you can start running ads on your site in no time. As mentioned earlier, some contextual networks offer wordpress plugins which make it extremely easy and efficient for you to install and customize your ad settings. INTENTclick has one of the best contextual wordpress plugins around. You can see an example of their plugin and settings below.
Once installed, through INTENTclick’s wordpress plugin, you can play around with the color of your contextual ad placements, along with where you would like them to display ads, and where not. For example, you probably wouldn’t want to serve contextual ads on your contact information pages, as it’s less irrelevant and you will only want to provide your readers with your legit contact information.
Getting Started and Making Money with INTENTclick
If you are looking for new ways to bring in revenue with your web site or blog, but already using traditional methods such as affiliate links and banner advertising, why not try your hand at contextual advertising. Sites focused on information, tutorials, shopping and reviews will see very high earnings and click through rates, as these are the markets where people are visiting web sites and looking for direct information and are already in buying more.
As a site partner of INTENTclick, you will have access to thousands of offers, which will automatically be converted to contextual advertiser links placed throughout your web site. With a quick and easy plug and play integration, you can add multiple web sites into your account and start serving contextual ads. INTENTclick also offers some of the highest payouts around, with minimums of .07 per click from the United States.
Join INTENTclick and Increase Your Revenue Today