Generating traffic to a blog has become so important in the blogosphere today that writing almost any article on the subject of traffic generation is bound to go viral; and that is due to one major reason, people have been made to believe that traffic is the major factor that determines the success of a blog (which is true to some extent), and as a result are always on the lookout for the best ways to generate traffic.
The reality is that you’ve probably read a lot of articles on traffic generation that have been misleading you. Most of these articles were written with good intention, but some of the advice aren’t that accurate and can put a dent on your career as a blogger.
Getting traffic to your blog is all about having a clear understanding of how traffic works, and as a result, I’ll be listing 4 common website traffic myths you should ignore below.
1. “X” Tactic is the Best Way to Generate Traffic to a Blog
You’ve probably heard that several times before, and if you read articles about traffic generation a lot there is every probability you come about that in every article.
There is always that new traffic generation tactic everybody believe is the best. If it is guest blogging today, it will be article marketing tomorrow.
Just think about it, if a particular tactic is truly the best way to generate traffic then it would never expire. If you really want to build a sustainable blog or online business you need to think beyond just one tactic, you need to plan your blog effectively and create a lasting foundation for it; and you can’t do that by relying on a tactic that can expire anytime soon.
I’m not against using tactics altogether. Instead, I think a smart marketer should have a solid approach towards marketing his blog, and one or more tactics should be used to effect that approach.
2. Traffic is the Single Most Important Thing Any Blogger Needs
You probably hear this a lot too, but if you’re not careful, it will be the worst traffic generation advice you’ve ever heard.
Traffic is important, obviously, and there is nothing you can do with your blog if you don’t have enough of it, but there are a lot of other factors that make traffic work. In other words, there is no point in getting a million visitors a day if they can’t stick, or if you can’t get them to do what you want. As a blogger, you need just more than traffic. You need a combination of great content, the right design, a system to help you get the best from your traffic and a lot more.
No single factor is the single most important thing any blogger needs, and traffic isn’t an exception either.
3. It’s All in The Numbers
I’ve probably heard this more than once, and it usually comes from the “traffic gurus” who start calculating how much you can make if you get X number of traffic.
The reality is that it is difficult to calculate the effect of traffic you’re yet to get, because a lot of factors have to come into place. Traffic is not all about the numbers, and thinking that traffic is all about the numbers can be really misleading. The only time you can get results from your blog is when you start to think about traffic as real people, and that means not everybody is equal – in other words, if your main aim is to sell high-end products, you wouldn’t want to sell to teenagers.
My point: traffic is not all about the numbers. Instead, it is about getting yourself in front of the right set of people, no matter how small they are.
4. The Best Way to Get Traffic is by Constantly Marketing Your Blog and Brand
While constantly marketing yourself and putting yourself out there is important, you can only do so much of that for so long. Smart bloggers know that they can’t borrow other people’s audience for so long, and as a result it is an integral part of their approach to build theirs.
Ultimately, it’s all about looking for a way to retain your visitors in such a way that you will be able to get in touch with them over and over again. You can do this by building a subscriber list, by building your social media following, and by doing a lot more things.
Just so you have an idea, an active subscriber is worth so much more than ten ordinary visitors.