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Growing Your Blog Revenue and Brand with In-Text Advertising

Posted by on 5th Oct 2011 | 5 comments

It seems like there is always a new way to advertise and make money with web sites. Unfortunately, there is only so much web space on a page that we can contribute to banner advertising. An excellent alternative to banner advertising is “In-Text Advertising“, which replaces normal text on your web site with in page hover advertisements.

You may have already seen these type of advertisements on BloggingTips, at first they look like your average link, except they are in green font and double underlined. When you hover or click on one of these links, it will appear like the picture to the right. In this example, hovering over the work “car insurance” would result in an advertisement showing for Geico. If you wanted to visit that advertiser, you could then click on the hover ad, or “learn more”.

Who is the leader in In-Text Advertising?

I first personally met with the InfoLinks team at BlogWorld in Las Vegas last year. We had a great dinner and a nice talk about what the company does and how they are growing their reach across millions of web sites online. Since then, InfoLinks is now serving ad campaigns across 250 billion pages and reach over 350 million unique visitors per month. As a web site and blog owner, I’ve been extremely happy with the progress and revenue that InfoLinks has been generating for my network of sites, while also not taking up an extra ad space.

Make Money as a Publisher or Grow as an Advertiser

InfoLinks is a two way street, and you are allowed to walk both ways. You can join their service as a publisher, which will allow you to place their in-text advertising on your web site, and you can start earning money in no time. Once you are setup with an account and your web site or blog is approve, you just need to add a small line of code to your site to start displaying in text ads. It’s also important to note that you also have full customization of how many links you want to appear on each page, what categories, their color and how you want them to look.

The other option is for you to become an advertiser, and have access to their massive 250 billion impressions per month. With their new InfoLinks market place, you can create your own ad copy and have everything running within minutes. There is no huge deposit to put down to get started, and minimum daily budgets for ad campaigns are under $2 per day.

InfoLinks’s New Self Serve Marketplace

As an owner of multiple web sites and blog, I appreciate the value that InfoLinks brings as an advertiser, but they have now stepped up their game to a whole new level by launching their own self serve marketplace. For anyone who is currently advertising through self serve social networks like FaceBook Ads or Plenty of Fish, you will already understand and appreciate the need to have a self serve platform. As an internet marketer, when you are in control of creating your ad campaigns, you are more likely to find success, and also not have to be a slave to customer support and wait days for simple changes to your ad campaigns.

Here’s a quick breakdown of what InfoLink’s new self serve platform has to offer:

  • User Friendly – Create an In-Text advertising campaign in minutes
  • Keyword Selection -Select and own your branded keywords across the Web
  • Keyword Bidding – Segment your geographic and vertical market budgeting
  • Advanced Optimization – Customize your reach and maximize ROI
  • Real-Time Reporting – Monitor and continuously improve your brand lift

In all honesty, when I heard about InfoLinks setting up their new self serve market place, I setup a small test account and create an ad campaign just to see what would happen. I set my cost per click amount really low, at 02 per click, and targeted high end words like “make money online, affiliate marketing, blogging”. I just logged into my account and was surprised to see that I was actually getting clicks off these high end keywords for .02 per click! The volume is low, but there is definitely potential.

I’m targeting high end keywords at .02 each, imagine the possibilities on growing your blog audience or making money on sending traffic to your landing pages if you target more general keywords and at a higher cost per click rate. There is a lot of potential here, and you can start testing with a budget of less than $2 per day.

Now that I’ve seen these results in my account, I’m going to be setting up a few more sites and seeing how the traffic comes in for more generic keywords. I’ll be sure to make another update next month on my findings.

InfoLinks is the World’s Ad Network

To finish off my review on InfoLinks, I also want to stress that they are a global ad network. So many times I come across a great ad network that I want to share with my readers, but they are only accepting US affiliates and web sites, yet my readers are through out the world. This means if you have a web site in Spanish, or even if you live in Spain, InfoLinks is looking to work with you.

Be sure to check out their web site and leave any comments you might have and I will make sure someone from their company is here to answer any of your questions.

Join InfoLinks


Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

5 comments - Leave a reply
  • Posted by Pritam Nagrale on 8th Oct 2011

    A very nice article on Infolinks. This is the second most used source of earning for bloggers after AdSense.

  • Posted by John Rampton on 9th Oct 2011

    This looks like a great way to grow your blog revenue. Text advertising is a great way to do this. Thanks for the great post.

  • Posted by Babaji M P on 9th Oct 2011

    Excellent article about infolinks & well written.
    Thanks for the info Zac Johnson !

  • Posted by Tu on 10th Oct 2011

    Infolinks is a great source for additional revenue. I got very high CTR with this inline text ad company

  • Posted by LGR on 10th Oct 2011

    I went to give InfoLinks a try as an advertiser and this service is pretty useless. Signing up was easy enough but they could not process my credit card. Same card I use for most of my online advertising campaigns with services like Google and Facebook. Those services have no problem authorizing my card and charging to it, InfoLinks could not do it. I would fill out the form with the correct information and submit and it would come back saying their was an error. Contacting their support was pretty useless, with them just saying the information did not match what was stored with my card company.

    In short if you are looking for a new service to advertise with I would recommend you don’t waste your time with this service.