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Guest Posting: Link Building VS Familiarity

Posted by on 21st Sep 2011 | 14 comments

Link Building VS FamiliarityI enjoy guest posting when I find the time as it allows me to write about subjects I can’t cover on my own websites. More importantly, it’s a great way of raising my profile, pushing traffic towards my websites and connecting with an audience that I have not had any dealings with as yet.

I’m sure you are all aware of the benefits of guest posting so I won’t speaking about that too much today. What I would like to do is compare the benefits of guest posting on a small selection of blogs and websites regularly against guest posting on new websites every week.

Obviously, it benefits you more to write on large traffic websites that have a large audience. That’s a no brainer. For the sake of argument though let’s assume that all websites you will be writing for will have the same traffic and give you and your website the same level of exposure.

So which do you think is better: Guest posting on a regular basis on 3 or 4 websites or writing a guest post every week for a new website (remember that we are assuming all websites have similar traffic levels etc)?

From a traffic point of view, guest posting on different URLs is better. It will increase your authority on search engines and raise awareness of you, your website or brand, as they will be exposed to a larger audience. The main objective with guest posting is primarily promoting yourself and your website so guest posting on a large number of websites is surely better, isn’t it?

My answer to that question would gear more towards yes. If I was employed by company to guest post online so that traffic was pushed to their new website then publishing 20 articles across 20 websites would likely bring more traffic than publishing them across 3 or 4 websites. However, there are benefits to guest posting regularly over a small number of websites and it’s something you should bear in mind when planning out your guest posting strategy.

Currently I guest post semi regularly for Blogging Tips, John Chow, ProBlogger and Noupe. I have guest posted on many other blogs over the last year or so but those are the websites I have published several articles on.

There are many reasons why I enjoy writing for a small selection of blogs:

  • I don’t waste a lot of time arranging guest posts

    Arranging guest posts on new websites regularly can be time consuming. You need to email the owner, introduce yourself and explain why they should let you guest post. This process can involve a lot of back and fourths. Time is something I hold with high esteem when working online so I don’t take this added work lightly.

    I have a good relationship with the owners and editors of the blogs I write for regularly. They are happy with the articles I write and publish them without modifying what I wrote. They are also very professional and quick to respond to my emails. When I want to write an article I email them with a suggestion, they usually email back quickly saying that they are happy with the article topic and then I email them the article. The process is painless.

  • I know the audience

    When you write for a new blog you need to spend some time reading older articles on the site to get a feel for the type of content they publish and the type of content that gets a response. I have been a subscriber for the blogs I guest post regularly on for a long time so I know what type of article is suitable and what isn’t.

  • The audiance knows me

    Guest posting isn’t all about getting a link back to your website at the end of an article. You need to connect with the readers of the blog you are writing for. By doing so they will be much more likely to visit your own blog and much more likely to subscribe.

    One of the best ways of connecting with readers is by building familiarity. By posting on a regular basis they will get to know the type of person you are, the type of articles you write and find out more about the websites you run. A one off guest post can be a hit or a miss but if you write regularly for a blog you will be able to engage with readers. They might not agree with your viewpoint on one subject but they may on another.

I’ve not yet directly compared the benefits of guest posting on many websites against posting on a select few. Perhaps the best solution for those of you who do guest post a lot is to guest post on a small selection of blogs regularly in addition to guest posting on new blogs every now and then. Traffic is something that you will be able to monitor accurately though it would be interesting to see if you get more comments or tweets on the articles that are published on your ‘regular blogs’.

I’d love to hear your thoughts on this subject.

Good luck,
Kevin


Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and .

14 comments - Leave a reply
  • Posted by Alan Tay on 22nd Sep 2011

    I personally think guest post allowed me to take a break from my regular writing. I am the author of my security blog and sometimes i would take on other technology blogs and write about other technology stuff that I still like, but not within my niche. To me, guest posting is about the connections. You learn how the other author administrated their blog and also get to know their readers. Link building is second but still important though.

  • Posted by Kevin Muldoon on 22nd Sep 2011

    Agreed, though I do think link building and pushing traffic to your website should be high on your agenda, which is why writing every now and then for new websites is a good idea – if only to see the feedback you get from their readers and the traffic you get etc. :)

  • Posted by Andy on 22nd Sep 2011

    I agree completely Kevin. Much like with your experiences, I’ve found that it takes longer to get to the point where a blogger wants to see your draft than it does to write the draft itself.

    That means that it’s always going to be more efficient in terms of time spent to guest for sites where you’ve got a pre-existing relationship with the owner.

    I can’t imagine the stress of having to open up a new dialogue every single week! I mean, I’ve got to find some time to work!

    • Posted by Kevin Muldoon on 22nd Sep 2011

      I know. It would be a real pain having to justify your own skills on a weekly basis.

  • Posted by Nick Hurst on 22nd Sep 2011

    Hey Kevin,

    I’ve been posting on just a select few blogs for a couple of years now and I’ve been finding it very interesting, some blogs I get a real conversation going whereas on others I post my post and nothing really comes of it. It’s not traffic specific either. What I’m trying to say is that you need to select the right website for your style of writing and knowledge. Also its best to only guest post on a couple otherwise you’ll end up with no time to do anything else!

    • Posted by Kevin Muldoon on 22nd Sep 2011

      Writing style is something I hadn’t really given much thought to. You raise a good point.

      If you are launching a blog, it could be argued that you should spend as much time guest posting promoting your blog than it was writing for it (for the first few months anyway).

  • Posted by Ardorm on 23rd Sep 2011

    I guess it’s the same situation when you have “Quality Vs Amount”. :)

    However, I thought about another problem here. If you post on the same sites, don’t you run out of the ideas? Connecting to readers is on side of the coin and giving them not original article is another…

    While writing on the different sites frees you from this problem, because you may write about the same theme, but with different words.

    Or there’s no chance you may end up with no idea at all??

    • Posted by Kevin Muldoon on 24th Sep 2011

      I don’t ever run out of ideas if I’m honest. If you subscribe to a lot of news blogs and read other good blogs, there is always something that you can give an opinion on :)

      I personally wouldn’t write the same article (using different words) across different blogs.

      • Posted by Ardorm on 25th Sep 2011

        I think that this is a bad idea to write about the same theme, as well, because it just feels wrong towards myself. However, I’ve seen a couple of people who did this and got additional visitors.

        Theoretically speaking, would such a tactic pay of in case you seek only for a huge amount of visitors?

  • Posted by Kevin Muldoon on 26th Sep 2011

    It probably would increase traffic. It would also alienate/piss-off the blog owners if they saw that the articles you were writing for them were not original.

    • Posted by Ardorm on 27th Sep 2011

      Yeah, that’s right.

      I guess it is better to stay close to the “Quality side”. :)

  • Posted by Infotainment Lounge on 27th Sep 2011

    I had great follow up by participating with some quality content of my own. It brings loyal visitors.

  • Posted by Maritime Lawyer on 28th Sep 2011

    Greetings to all the readers. I`m new to the blogging scene, but i`m doing the best i can to learn the know-hows of blogging. Your article is very helpful for a just starting blogger as myself, and contains some great tips. From my brief experience I`m also subscribing to what Ardorm said “it is better to stay close to the “Quality side””. A quality article might spread more widely then one written in haste.

    Greetings from Chris,
    a fellow blogger stopping by the 1st time.

  • Posted by Cristian Balau on 29th Sep 2011

    I will get my first guest post published pretty soon. I’m very excited because I never did this before and I really want to see what will I gain from such a exposure. The website I’m published on is actually impressive and very popular as long as internet marketing goes. I never asked the owner to guest post, the owner contacted me for reason. If everything goes well I think I’ll do a lot more guest posts in the future.