Or is valuable content more important than the quality? If you don’t feel like your writing skills are up to par you can implement video into your content planning. Video and even audio content is still content, it doesn’t necessarily have to be the written word. However, the majority of people still enjoy reading content, so lets cover some tips on why you need to give value to your readers.
The important thing is you want your content to make sense. You don’t want poor writing on your website, but if a reader gains knowledge and value from your content, they will generally overlook a few writing mistakes. This isn’t always the case, there are always a few sticklers out there who will leave rude comments over grammar and punctuation mishaps. The important thing is to show your knowledge in the niche you’re writing about.
The more you write and publish content, the better your writing skills will become. If you’re new to this, just start adding content to your site. Once your skills improve you can always go back and edit your older content.
Another reason you want to create value in your content is for traffic. Updating your site regularly will lead to search engine traffic, but if the content isn’t worth reading, many people will click off your site very quickly. Be sure you give a ton of information on your site so you will have repeat traffic.
Giving value to your readers through content also helps people to like you and get to know you. When people start liking you they will share your content and tell others about it. In a sense it helps your site become viral and helps you build a community of like-minded people who want to follow you.
Credibility is another reason for adding value to your content. If you want to be perceived as an expert and someone worth following, you need to present yourself as credible. You do this with extremely high value content. Not every piece of content needs to be a masterpiece, but it should all contain some kind of value and once in awhile you should give more value. Try to space it out between several posts.
You want to create trust with your readers. Valuable content can help you build trust. They will be more willing to buy from you or from your product recommendations if they trust you. Giving them lots of great content each week is a great way to earn their trust.
Having quality content on your site is always the best way to go, but don’t forget to add some value to it as well. And if you haven’t developed your writing skills just yet, as long as your readers feel they have received something valuable, they will overlook most misspellings and grammar errors.
Work on improvements while giving value and you’ll gain a larger following of readers.