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Why I’m Very Glad I Didn’t Spend Money on Advertising my Blog

Posted by on 20th Jul 2011 Blogging 12 comments

advertising your blogWhen I first started blogging I knew the importance of traffic to the success of a blog. I knew it is traffic that results in sales, I knew it is traffic that converts into subscribers and I knew that the less traffic you have the slimmer your chances of success as a blogger.

The problem was that it is a very difficult thing to drive traffic to a new blog, and I needed to start thinking about paying for traffic or waiting for it to manifest over time. The funny thing about this is that even if I wanted to buy traffic I didn’t have the money, and this is the case for many other new bloggers.

If you’re a new blogger thinking about buying traffic. Make sure you read this article before “wasting” your money on buying traffic to your blog.

Getting Traffic to Stick

The reason why most newbies get excited with the idea of buying traffic is that they’re yet to face the reality of blogging and internet marketing. Most of them think getting traffic to a blog is very easy and automatic, and that if they get 10,000 visitors to their blog in one month they will be able to guarantee the same amount of visitors the following month.

The reality of blogging is that getting traffic to your blog is one thing, making that traffic to stick is another. If you’re able get 10,000 unique quality visitors to your blog for $500 and you have to be paying the same amount, or even more to maintain that traffic, I really don’t think it is worth it – because your blog has many purposes and the most important thing is that you’re getting a good return on investment. But I think it’s better to ask yourself, if I can get all those visitors for free, why pay for them?

Monetizing the Traffic

The next thing you have to think about before paying for traffic is how you will make money from your blog. Making money from blogging isn’t that easy, and plastering ads on your blog won’t be enough.

You need to think of a long-term game plan, which in most cases requires you to develop your authority as a blogger over the years.

You really shouldn’t pay to get traffic to your blog just because you want it to grow – you need to have a valid reason for paying for traffic, and in most cases this should be because you will get far more than you paid to get that traffic.

The Importance of SEO

What if we take things in a new light and we start thinking about better ways to drive traffic to our blog for free instead of having to pay. Do you know that you have the same chances of getting the same amount of visitors, or even more, from Google as those who are paying thousands of dollars a month. It’s all about making effective use of SEO.

A lot of bloggers hate SEO, but it is one of the best way to start getting great, consistent traffic to your blog. Start doing all you can to learn more about optimizing your blog for the search engines and you’ll see how free traffic is better than paid traffic.

Onibalusi Bamidele is a young blogger and freelance writer. He teaches people how to write for traffic and money on his blog. Follow him on twitter - @youngprepro.

12 comments - Leave a reply
  • Posted by Michael Chibuzor on 21st Jul 2011

    Great content Onibalusi. As usual, your guest post is inspiring and
    I’m sure you are heading for the right track. Whenever I read your
    post, one thing that struck me is the way you deliver top notch
    contents. It’s so amazing how this all ads up to bring me fame,
    money and subscribers. I’m glad I read this – what a guide you have here!

  • Posted by Safal Sha on 21st Jul 2011

    Nice post it is very helpful for newbies.

  • Posted by toto on 22nd Jul 2011

    Yes, I think getting trafic by paying is bad. We lost money and not guarantee to get any visitor in next month. So, the best solution is apply SEO in my site and create unique posting. You create the best solution to get many trafic in our site and I apply that method in my site. thank you

  • Posted by Sadia Komal on 22nd Jul 2011

    Paying for traffic is a temp way

  • Posted by Alex Wanda on 22nd Jul 2011

    very good hints you provide in here. many blogger rush for the easy way to make money through blogging but its not that easy as one could think. thanks

  • Posted by jo on 25th Jul 2011

    i think in the inital stages of grooming your blog,getting that traffic flow is a good thing to get you motivated,beacuse if you dont see that ternd of traffic flowing into your site,it is demotivating

  • Posted by Navneet on 26th Jul 2011

    As usual Oni i can find on multiple blogs ..Your Online presence give me a look of your hardwork! Nice post dude

  • Posted by Arwin on 26th Jul 2011

    really glad there are people who hearth fully share their experiences that inspires noobs

  • Posted by Andy Weiser on 26th Jul 2011

    great post i really like it.
    keep posting stuff like this………..

  • Posted by Sterling Silver Jewelry Manufacturer on 27th Jul 2011

    Even in blogging you have to do SEO strategies for you to rank high in search engines. So people can easily search for you when they type for your keyword.

  • Posted by Web Development on 30th Jul 2011

    Thanks for sharing informative blog, indeed I appreciate you.

  • Posted by Blogobuz on 15th Aug 2011

    Good Article.. Ya we need not pay for traffic but for newbies its really tough getting visitors leave alone the quality visitirs what can be done for that ?