What’s the Cost of Not Selling Yourself First? Have you even thought about that? Most people start a blog or online business to make money and there’s nothing wrong with that, but to make good money you have to sell yourself before you sell your products.
So, what is the cost of not selling yourself first?
Loss of visibility. If all you do is promote products without promoting yourself you will soon lose visibility in your market. People will get tired of sales pitch after sales pitch. This will lead them to stop visiting your website and unsubscribing from your list. Remember, people buy from people they know, like and trust. If you don’t give them a chance to get to know you, like you and then trust you, your sales will suffer.
Lack of confidence. Believe it or not, if you don’t let people get to know you first, you will suffer from a lack of confidence in trying to sell to them later on. Or by selling first and not getting people’s attention you will lose confidence in yourself and your products. This is why many people give up within a few months. They don’t see any sales, so they assume it doesn’t work and their confidence suffers, not only in themselves but in the business model.
Slow growth. This is also another reason people give up and it’s directly related to not selling yourself first. You want your readers to share the things you write in your blog or share your products. If they haven’t come to know you, like you or trust you they will not share your blog posts and products. This will lead to slow growth of your business. Give people reasons to like you so they will use those share buttons you’ve placed on your website.
Not being heard. If all you’re doing is a sales pitch then your real message will not reach your target audience, you’ll be preaching to the choir. If you have a clear message that you want to share with people, you have to get them to like you first, sell yourself first so you will have the target audience you desire.
The bottom line is stop trying to sell so many products and start selling yourself first. Sales will come, give it time. Give the readers a chance to “see” you and get to know you. You’ll be glad you did.