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The Learning Curve

Posted by on 30th Jun 2010 Blogging 10 comments

So you’ve decided to build/create the next great blog. You’ve gotten several ebooks from the Big Guys giving you their step-by-step instructions on how to create a successful money making blog. You’re all set, right? Well, probably not. The one thing I’ve found to be lacking in these blogs is the mention of a learning curve.

I’ve read my share of blog building ebooks from the experts. The information is invaluable, so please don’t think I’m claiming it isn’t. What I didn’t expect, and maybe it’s my fault for being naïve, but I didn’t expect it would take so much time to learn the basics of the systems they use.

BUILD YOUR LIST

One of the main tips you find when starting your new blog is to capture emails–get a reader subscription list started from day one. Build that list right off the bat. It’s a great idea. What I haven’t found is the mention of “training” time this will take.

Yes it is simple enough to set up an account at Aweber or Constant Contact or other email marketing site, and it’s relatively easy to get your first form created and put on your site. But there is still a learning curve to get all the bells and whistles out of it. Maybe some people have the time and brain power to absorb all of this in one day. Some of us don’t. Some of us need to schedule daily “lesson” time to go through tutorials to find out exactly how all of this works.

My best tip here is, “Don’t expect to build Rome in a day.”

PURCHASE A PREMIUM THEME

This is another great tip. I agree that you want a theme that jumps out at people while looking professional. What I’ve learned–and I’ve used WordPress for years–is that these themes come with a learning curve too. If you get a theme based on the Genesis or Thesis framework, there will be tweaks you need to figure out. I know a lot of readers here are just a whiz at these things, but since this site is to help newbies, it should be mentioned that you will also need to schedule time to learn the ends and outs of the theme you’ve chosen.

My best tip here is, “Don’t expect Rome to have perfect navigation and a road map.”

SOCIAL NETWORKS

All the gurus suggest using social networks to promote yourself, your blog, your products, your brand–the whole nine yards. This is great advice. However, you will be busy learning all of this other stuff, so don’t expect to have a lot of time in the beginning to get overly social. Build the blog, learn your theme, learn about email marketing, and then concentrate more on social networks. They come with their own learning curve as well. Most are really simple to use, but it does take time to build followers.

My best tip here is, “Don’t expect the people of Rome to fall at your feet in groves until you can devote the time to being the Pied Piper.”

In Don’t Do What They Say, Do What They Do, Kevin gives some very good advice for following and “imitating” top bloggers. Yes, they give you a ton of great information, but remember in building your own successful blog there will be as much busy work in the beginning, as there is productive work. You will go through some learning curves, especially if you are completely new to building a blog of magnitude.

Patti runs several websites covering PLR/Niche Content, and strives to help others through life coaching and personal development.

10 comments - Leave a reply
  • Posted by Brent Carnduff on 30th Jun 2010

    Thanks for the reminder. It can be discouraging to start a blog with expectations of building a following, then have no one show up. I have just recently started a company, and an accompanying blog. I have done all of my reading and research, put time into writing, and know that it will take time, but it is good to hear from an experienced voice anyway. Thanks again,

    Brent

  • Posted by Sally on 30th Jun 2010

    Hey Patti,

    I am still on the fence about which theme to purchase, currently using a free one, until I find the "one" for me.

    It is so tough blogging, why did no one tell me this before ha ha, Sally :)

  • Posted by Michelle Shapiro on 30th Jun 2010

    Great advice for new bloggers! So many people expect their blogs to explode overnight but it does take a lot of time and patience. As far as themes, I recommend choosing something simple and legible, at least at the beginning. Content is most important, and a perfectly designed blog still won't get read if the content is lousy.

  • Posted by Jared on 30th Jun 2010

    Thanks for the much needed advice. I'm looking to start a blog for my site, so this will prove useful very soon. Would you recommend Thesis for a new blogger? or should I stick to something simpler? I already have a couple references for Thesis on my site, so I'm wondering if I should just use those when I start my blog or use a different theme. Thanks a lot.

  • Posted by Lesley on 30th Jun 2010

    Great article with one exception. What exactly is someone without any web design skills supposed to do if they want to start a blog and get it up and running in a reasonable amount of time? From what I've been able to determine, you have to hire a professional designer to the tune of thousands of dollars. Or settle for one of the cookie cutter free blogs widely available.

    This is where the article failed. Although it mentioned WordPress, there are no suggestions on how a novice can get started. And by the way, WordPress is not as user-friendly as it would have many people believe. Especially those who don't know what the hell they're doing.

    Perhaps a follow-up article with some detailed suggestions and advice would be very helpful for the html-web-designed-challenged-would-be-bloggers.

  • Posted by Keith on 30th Jun 2010

    I think the whole process of setting up a new blog is a fantastic learning experience, great fun. There are so many lessons to learn and pitfalls to land in.

    I spent ages promoting my blog without any clear direction. I eventually realised that I had to target my SEO and article writing at well picked keywords, not just general random writing. I've still to master fully the social networking side.

    • Posted by Lesley on 30th Jun 2010

      What type of background do you have in web design? I have none and have never found it to be anything other than a frustrating exercise. In order to set up a customized, unique blog one needs to know html, php, web design, etc. If you don't know this, then you'll be totally lost and ineffective. Like I mentioned earlier, you'll end up paying through the nose for a professional or you'll have to use one for the free cookie cutter sites.

      If I am incorrect please let me know. I would love to learn how to do this, but I cannot just read a book or site and accomplish it.

  • Posted by polo shirts on 30th Jun 2010

    Thanks for the reminder.

  • Posted by Patti Stafford on 1st Jul 2010

    Hey guys,

    I've posted a long reply but I think I've added too many links to it. If the site admin doesn't approve it in a day or so, I will return and make separate comments. I don't want you to think this thread has been ignored.

    Thanks everyone,

    Patti

  • Posted by Debra on 5th Jul 2010

    I agree with you. Developing a blog has a huge learning curve! What an endeavor. There are just so many pieces to it and so much to learn. It is easy to get overwhelmed. Thank you for the encouragement.