Remember That You Get What You Pay For
Since I’ve been working at optimized blogs and articles, I’ve noticed there are a few distinct patterns that you can 
count on when you’re looking through the people that want to hire you to ghost write for them, and there are several red flags and promises that you’ll want to watch for as well as other tip offs that the people who you are dealing with will be great business partners.
First of all the web content business is like any other business in that you get what you pay for. I’ve had offers that work out to one penny a word and while the people that offer that kind of money will tell you that they can get others writers to work for that pay, there are factors here that these cheapskates won’t tell you about.
Sure, there are people who will work for that kind of money but the really serious content writer (or blogger) doesn’t need to worry too much about these folks representing any kind of real competition to the English-as-a-first-language professional. Almost anyone can set up a Wordpress blog and call themselves a content writer or blogger, but the proof is always in the pudding.
Not to cast any aspersions on anyone who is trying to make a living, but being a really good content writer isn’t something that you can be overnight.
Bad Content Equals Bad Traffic
There are many different ‘voices’ and styles that sophisticated clients will expect , and you should never think that what sounds good in a blog for a radiator repair shop is the same tone that you should use when you’re writing for an Internet Marketing firm. It comes down to the fact that you can optimize a blog to the best of your abilities so that it draws all kinds of traffic, but if the content isn’t professionally written you’ll wind up with possible clients who get mad and click away.
The Internet Is Competitive
And while the people that are looking to advertise on the Web want to get the best value for their content dollar, they should also understand that forging a relationship with a professional who knows all the ins and out of the search engine optimized world when it comes to good content is invaluable.
These are professionals that are trying to make a living on the Internet and when clients see that the words that they have on their websites and in their blogs are in fact a large part of the representation that their company will have on the web, it should be no contest when it comes to hiring the professionals that understand the intricacies of the English language.
Remember, you get what you pay for in all areas and that includes optimized web content. While it’s a given that great web content writers and bloggers need to be both fast and good to make a success of it, the clients who hire them also need to understand that spending a little more on this kind of advertising is well worth it in the end.
Written by Rob Starr from Rob StarrPosted on February 7th, 2010 and filed under Blogging
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15 Responses to “Remember That You Get What You Pay For”
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Six Figure Blogging
Yep, sometimes I believe that investing more money leads to more revenue and effects but somehow it is not as easy you might think
The think is how you appreciate the money that you had paid so you will work hard to make it worth paying the money.
There’s no doubt that you get a better product when you pay a little more and professional content inspires visitors to become clients. Period.
Bingo, Amen, right on, well said and any other endorsement you can think of applies here. I was recently very active on Elance, but the whole thing has slid into a garage sale of off-shore writers doing the one-cent-a-word tango, which has schooled a hoard of just-out-of-an-internet-marketing-seminar newbie buyers toward a complete disregard for quality. It’s all just SEO in their minds. Very frustrating. One of the best responses on my own website was an article I posted called “Why Elance Sucks Lately” — did that last summer and I’m still getting email about it from people who are frustrated. I also heard from a suit at Elance asking for feedback, which I happily and politely provided, along with a prospective solution, but alas, nothing changed. Just recently there was a posted project for 800 articles of 1000 words each for $500 total. The saddest part? There were eleven bidders at that price, and three even lower. Insanity. My bid for $20,000 — that’s only $25 an article, still cheap — was quicked axed.
Sorry about the rant. Thanks for keeping this issue at the forefront.
No worries about the rant. For what it’s worth, I decided to stay away from Elance a few years ago for the same reasons.
I’ve actually had a client say “I can hire someone from overseas to do it at a much lower price.” It was like he was threatening me! My response? “Go ahead. And good luck with that.” He agreed to my rates and I realized he was bluffing. The MFA site builders can get by with that kind of writing but a smart, honest entrepreneur looking for legitimate customers wants quality copy on a small business website. So, I just ignore all the bidding sites and find my clients elsewhere. Great article, by the way.
Thanks. It’s true, we find our way because there are people looking for quality content who know the difference. I’m curious about what an MFA site builder is? Haven’t heard that term before.
yes, I agree with your opinion …
intentions need to really be a blogger
Yeah bad content make bad traffic. Bad traffic make your blog will not get search engine optimization. AND if your blog is bad at SEO i think the name of your blog will rarely and will hard to remember by visitor
Hey Rinaldi very nice observation given by you here. I wanted to ask you that what do you think about context?? Only good content work or you think context is more important then content???
It’s so great article.
Thanks.
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Well its all about content, thats true. With that said, Google will accept a few errors here and there, and i believe the audience will accept that too, as long as your writing interesting articles. Being a English second language writer i am always happy to learn new words. In this case “intricacies”
You write well
Reminders are necessary. Thank you for this one.
No worries.
Well its not true that what you get what you pay for because as a freelancer you have to fight of everything and you are not being paid for all the hard work done by you. it’s always the biggest question or being as freelancer is a crime.