Since I’ve been working at optimized blogs and articles, I’ve noticed there are a few distinct patterns that you can count on when you’re looking through the people that want to hire you to ghost write for them, and there are several red flags and promises that you’ll want to watch for as well as other tip offs that the people who you are dealing with will be great business partners.
First of all the web content business is like any other business in that you get what you pay for. I’ve had offers that work out to one penny a word and while the people that offer that kind of money will tell you that they can get others writers to work for that pay, there are factors here that these cheapskates won’t tell you about.
Sure, there are people who will work for that kind of money but the really serious content writer (or blogger) doesn’t need to worry too much about these folks representing any kind of real competition to the English-as-a-first-language professional. Almost anyone can set up a WordPress blog and call themselves a content writer or blogger, but the proof is always in the pudding.
Not to cast any aspersions on anyone who is trying to make a living, but being a really good content writer isn’t something that you can be overnight.
Bad Content Equals Bad Traffic
There are many different ‘voices’ and styles that sophisticated clients will expect , and you should never think that what sounds good in a blog for a radiator repair shop is the same tone that you should use when you’re writing for an Internet Marketing firm. It comes down to the fact that you can optimize a blog to the best of your abilities so that it draws all kinds of traffic, but if the content isn’t professionally written you’ll wind up with possible clients who get mad and click away.
The Internet Is Competitive
And while the people that are looking to advertise on the Web want to get the best value for their content dollar, they should also understand that forging a relationship with a professional who knows all the ins and out of the search engine optimized world when it comes to good content is invaluable.
These are professionals that are trying to make a living on the Internet and when clients see that the words that they have on their websites and in their blogs are in fact a large part of the representation that their company will have on the web, it should be no contest when it comes to hiring the professionals that understand the intricacies of the English language.
Remember, you get what you pay for in all areas and that includes optimized web content. While it’s a given that great web content writers and bloggers need to be both fast and good to make a success of it, the clients who hire them also need to understand that spending a little more on this kind of advertising is well worth it in the end.