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Three Steps To A Great Blog

Posted by on 24th Jan 2010 Blogging 22 comments

When I first started blogging for a living I didn’t really have any kind of formula.  I used to hope that the words would somehow magically flow off my fingertips if I sat down and started writing in a kind of mass-produced-automotive- industry kind of way because I knew that I’d need to move forward continually if I was ever going to make any money at this blogging game.

So I think like everyone else that starts something new I floundered for a while until I decided that there were several things that I needed to do to make sure that I was writing the kind of blogs that people wanted and would order more of.

First off of course I need to learn something about search engine optimization.  Being a writer I don’t pretend to know anything more about it than what I need to, and I have  a strong suspicion that if I really tried to learn what some of the experts I work with know, I’d become bogged down and never get anything done.

So at first I just learned what I thought I needed to know about keyword placement and links and such and so far it has served me well. Although Google is continually waving the red flag of page ranking and changing the rules as we all makes passes at that cape, there are some rules that good bloggers need to understand about how the process works.

After that, I needed a way to adopt some kind of formula that I could use to approach all jobs. Granted the requirements for clients are usually all different, but I needed to find a common starting point to get to the right information. That’s when I took a look for the right hooks on the landing pages. If you know how to go about it you can generally get two or three good pieces of information that you can build on in a blog that’s designed to advertise a product or service.

Of course you don’t want to copy anything form the website but you want to be able to build on the important parts and put them into your blog to keep reader interest high.

Finally you’ll need to be able to find a way be able to do this over and over again because you’re going to need to do a lot of these to make a living at it.  You need some kind of process that works for you and quite often you’ll need to adjust it as you go along.

I think it’s essential to take a few seconds to think about what you want to write before you start writing.  Of course that’s contrary to what I said at the beginning of this post but live and learn—I  know now that it’s best to collect your thoughts so that they flow more easily once you start putting them into WordPress.

It’s important that you know when to take a break too. Words can’t be forced and when you’re tired and frustrated and you take a few minutes away from your screen, you’ll see how much better things go when you come back to it.

22 comments - Leave a reply
  • Posted by Allison on 24th Jan 2010

    This is a helpful article. A new blogger myself, I get decent traffic and have a nice fan base, but I am feeling like I need to learn more about SEO and go bigger. Thanks for the tips-

    • Posted by rob starr on 30th Jan 2010

      Hey Allison.

      Start by going to the Google Adwords Keyword Tool and plugging in a few ideas.

  • Posted by RRH on 24th Jan 2010

    Great Article, SEO is very important and quite difficult concept to understand, Every blogger must have SEO knowledge, so their blog can survive on Search Engines

  • Posted by showincome on 25th Jan 2010

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  • Posted by Forbrugslaan on 25th Jan 2010

    Nice.

    Thanks for the information, very usefull.

    But why the konwledge to SEO?

    Can't see why this is important to have a blog, you can just share with your friends on FB.

    • Posted by rob starr on 30th Jan 2010

      You're right…seo is important for business blogging and people who want to take their blog up a few notches exposure wise

  • Posted by Gevinst on 25th Jan 2010

    To Forbrugslaan.

    If you don't have any idea of SEO, then nobody will never know that your blog is existing on the web.

  • Posted by Rullegardiner on 25th Jan 2010

    Thanks for sharing your ideas here. I myself is a novice and have a couple of blogs and I'll surely find it useful for my future.

  • Posted by joe on 25th Jan 2010

    Some kind of formula, some kind of process..?? That's it..then SEO?

    Why not take one and give more detail. Just a thought. Maybe stating the obvious.?

    Thanks..

  • Posted by Jacinta Dean on 26th Jan 2010

    Hi Rob,

    Yes I agree on SEO, however I also think it is important for your words to flow and be conversational as well and not just a bunch of key words that I see a lot of bloggers do.

    Thanks for the tips and advice.

    Kind Regards

    Jacinta :)

    (An Aussie mum trying to create a business online while her 2 year old sleeps! :D )

    • Posted by rob starr on 30th Jan 2010

      That's right. The trick is blending the keywords in. It's a different way of writing for sure.

  • Posted by Movies on 26th Jan 2010

    A very useful article indeed. But I also think, the basic criteria is to write well and interesting. Once the contents are in place and one is sure of what is in store regarding the site, then one can plunge into world of SEO and related stuff.

    Thanks for sharing.

  • Posted by Rinaldi Syahran on 26th Jan 2010

    Hi Rob,

    Helpful and useful info for new blogger. I think it the basic that many people should know if they want to start being a blogger.

  • Posted by iskender on 26th Jan 2010

    great site i have already added my favourite your site

  • Posted by Directory of Chiropr on 26th Jan 2010

    These are very valuable tips for bloggers,especially for beginners. I want to create a blog .I do follow these ideas indeed.

  • Posted by Iphone Application D on 27th Jan 2010

    I agree for writing blog Search Engine Optimization knowledge is very beneficial because SEO tell you very well that how can we write blogs without doing spam.

  • Posted by Indian art on 27th Jan 2010

    Very well put. If we follow these three golden rules, then your blog is bound to be a great one!~

  • Posted by Alvin on 29th Jan 2010

    Do we really Need SEO knowledge to have successful blog?

    • Posted by rob starr on 30th Jan 2010

      I think so, but it depends on how big you want to be.

  • Posted by Gary Sidaway on 7th Feb 2010

    Rob, a great article on "Three Steps to a Great Blog"

    I have been trying to get the words out of my mounth to put down to paper,or in this day and age on to my blog, but i get writers block, not that i am a writer anyway.

    I am trying to start a new career as a Web Designer, hae you got any tips for fledgling like me on the art of writing online? Though i should take your advice and formulate a "formula" to begin with.

    Gary.