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How to set your geographic target in Webmaster Tools

How to set your geographic target in Webmaster ToolsThe easiest way to ensure Google recognises your blog is targeted towards a specific region is to buy a localised TLD (Top Level Domain). For example, if I was launching a blog about restaurants in London I would register a .co.uk domain so that the blog would list high on Google UK search results.

However, there are times when you will not be using a localised TLD. This may be because the domain you want has already been registered though you may just prefer to register the .com version of the domain for branding purposes. Thankfully, Google lets you tell them what region your blog is targeted towards.

All you need to do is:

  1. Login to Webmaster Tools
  2. Click on your blogs profile (add your blog to Webmaster Tools if you haven’t already done so)
  3. On the left hand side of the page click on ‘Site configuration’ and then ‘Settings’.
  4. Click on ‘Geographic target’ and choose the Country your blogs region

Google doesn’t only look at the geographic target you set in Webmaster Tools. They also look at the language your blog is written in and the geographic location of incoming links.

Though please note, many webmasters have reported that the tool doesn’t always work. Although I have been aware of this tool for some time, I’ve only had to use it recently for a new mini site I created. Therefore I am not 100% sure if this tool always works as I haven’t tested it myself.

I will let you know how long it takes for my new mini site to get listed in Google UK. I’m particularly curious to see if Google will go with the location you set in Webmaster Tools if there are no incoming links.

Hope you found this post helpful :)

Kevin

Kevin Muldoon is a webmaster and blogger who lives in Central Scotland. His current project is WordPress Mods; a blog which focuses on WordPress Themes, Plugins, Tutorials, News and Modifications and useful resources such as 101 Places To Find Images For Your Blog Posts.

11 comments - Leave a reply
  • Posted by Craig on 2nd Jan 2010

    Is webmaster tools even useful? Info always seems old or inaccurate. I know for a fact that incoming links is WAY off. So is data about who clicked on my links in search results. Analytics says one thing, webmaster tools says another; mostly it just doesn't report.

    Does any of it have to do wiht the fact that I've never set up this geographic target?

  • Posted by Kevin Muldoon on 2nd Jan 2010

    Use analytics for tracking stats. Webmaster Tools is mainly for checking that Google is finding your sitemap ok and is indexing your blog with no problems and setting how Google crawls your site.

    Geographic target is only relevant if you are targeting a specific region. For example, for bloggingtips I do not target a specific region. However, with a new mini site I created I targeted UK products so I had to make sure it was UK traffic I was getting.

  • Posted by Krish on 3rd Jan 2010

    The stats provided by analytics helps a lot for knowing up the change of Traffic trends on our site.Also thanx for the info abt geo targeting. Most of the newbies think that ".com" is only preferrable.Waiting to hear from u the time taken for ur new mini site to get listed.

  • Posted by Melvin on 3rd Jan 2010

    Yep I agree. Since most bloggers target the majority of people, they really don't need to set a geotarget for their blogs.

    • Posted by Kevin Muldoon on 3rd Jan 2010

      It really depends on the blog. If your blog focuses on something which is only relevant in one country then it would be better to target that region specifically so that the blog lists higher in the local search engines.

  • Posted by Angel Cuala on 4th Jan 2010

    A friend of mine told me that he is not using any Google Webmaster tools since it makes his site slower to open, but I have not tried it though.

    With this geographic target, I think this will be useful for me if I will create a Filipino or Tagalog blog.

    I miss leaving a comment here, Kevin.

    Thanks!

  • Posted by Dravalley Support Co on 9th Jan 2010

    I personally don't use webmaster tools that much. I know it's there but i don't find it very useful. I agree with Melvin. Most blogs today target majority of people although there are exceptions. Those who are focusing on one group of people, a specific geographic target may find this very useful.

  • Posted by Internet marketing on 15th Nov 2010

    I totally agree. Since most bloggers target the majority of people, they really don't need to set a geotarget for their blogs.

  • Posted by ramos1167 on 15th Nov 2010

    I totally agree. Since most bloggers target the majority of people, they really don't need to set a geotarget for their blogs. Keep sharing your views.

  • Posted by ramos1167 on 17th Nov 2010

    It basically allowed you to tell Google if your site is based in a certain geographic location.
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  • Posted by Recenzii Web on 4th Dec 2010

    "…Hope you found this post helpful … "

    not helpful! VERY HELPFUL :) ! thanks sir !
    My recent post CCleaner