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Better Blogging Through Self-Flagellation

Posted by on 4th Dec 2009 Blogging 11 comments

self abuse

Unlike a lot of you out there, I don’t hang out with other bloggers.  I don’t go to the conventions, I’m not on Darren Rowse’s Christmas card list.  Not because I choose not to, but because I don’t really know any other bloggers.

In fact, I didn’t know who Darren Rowse was until a couple of weeks ago.  Wouldn’t know him if he delivered a pizza to my door in the next ten minutes. 

Oh, I remember now, he’s the guy who was too busy to answer an email query I sent him a couple of months ago on the advice of my blogging mentor.  Who doesn’t know him either.

And because of that, I often feel very alone with the blank page.

It’s Not Who You Know, And It May Not Be What You Know

Sure, I have a few blogging acquaintances online, and I’m glad to have them in my virtual circle because they say nice things about my blog on theirs.

And that’s actually a good thing.  Because that which doesn’t kill us makes us stronger.  And not knowing what I’m doing online, technically-speaking, is absolutely killing me.

Not finding a clear solution online is even worse. Because what is posted and positioned as solutions reads, to someone like me, as inaccessible techno-babble.

All of this makes me stronger (remember, it’s killing me) because there’s only one thing I do know how to do well, and that’s write.  Write my lonely non-technical ass off, every post, every day.

Nobody knows it all.  And if they do, chances are they won’t return your emails, either.  We are left to make our own way.

If I’ve learned one thing – after six months that about sums it up – it’s that we must cling to that which got us into this in the first place.   Because if you don’t have a wheelhouse, a claim to some expertise, then you’re left to build your blog through commiseration and community, which is like inviting a neighbor to your party instead of the local movie star in town to see his Mother.

Or, becoming that star in your own right.  But that’s tricky, and it easily backfires.

How To Intimidate Your Reader Into Oblivion…Or Just Plain Piss Them Off

I try to read all the blogs I can, and to be honest I don’t make it past first base in a lot of them.  Got one from a Big Famous Blogger the other day, and he was advocating some technical stuff like installing a custom post plug-in template, requiring PHP and HTML proficiency, and… well, here’s part of what he said:

What I did was take my single.php file in my theme and create a copy of it. At the top, I put in the necessary PHP comment to mark the template as such. I named the template single-971.php because “971″ is the ID # in the database of one of my money posts. I then made those changes to that template that I wanted to do for the post.

Frankly this just pisses me off, because I don’t have a clue what any of that means.  PHP sounds like an airborne contaminant to me.  So I didn’t finish the read, and while he may be making orders of magnitude more money than me, and is almost certainly orders of magnitude smarter than I’ll ever be (though I doubt he’ll ever publish a novel, if you get my drift), not a dime of it will come from me.

If singing to the choir is your thing, have at it

The bigger game, though, is singing to the congregation

There’s a case to be made for dumbing it down sometimes.  Now, if you happen to understand what that guy was talking about – and given this venue, I’m betting that more of you do than don’t – try this on for size and see how it feels.  Because what you are about to read comes from a professional fiction writer and teacher – that’s me – and I wouldn’t in a million years put it into a blog intended to be of value to aspiring writers.  Yet it’s the literary equivalent of the above sample:

To optimize the character arc in the second quartile narrative subsequent to and in context to the foreshadowed inciting incident, the sub-text must reflect the hero’s inner journey as it relates to the limited visibility of the antagonistic pressure driving him deeper into the netherworld of  Campbell’s darkest mythic journey.

I read the techno-babble equivalent of that every day online.  Even here.

My point, in case it’s eluding you as much as it is me: the full breadth of understanding will come.  Do what you do, writing about what you know, and most of all, make it accessible and valuable to those who seek to know it, too. 

But while you’re at it, don’t engage in the self-service of simply making yourself sound smart – another Big Name Blogger who has never published a novel in his life recently graced us with his personal “recommendations on how to write a novel,” thank you very much – at the expense of reader interest, and thus, in an ironic twist, your own credibility. 

We all have to be better than that.  By assuring ourselves, and our readers, that we’re not better than anybody else.  That perspective imbues the distribution of content with a gift-like nuance, one that human beings instinctively recognize and respond to.

Cling to that.  And watch who comes to the party then.

11 comments - Leave a reply
  • Posted by Alison Moore Smith on 4th Dec 2009

    Genius title, Larry.

    True about the jargon. Just discussing that in another thread this morning (or was that yesterday? darned insomnia…). It can be really hard for people to step back and consider what they don't know that they know. They assume a foundation of knowledge that not everyone shares. Or, they're just showing off. :)

  • Posted by Source Blogger on 4th Dec 2009

    Because Mr. Rowse failed to answer, do not lose your faith with the remaining bloggers in the blogosphere.

    Many of us enjoy interacting with other bloggers and developing new relationships…by taking the time to reach out…as well as respond.

    We also subscribe to the belief that rampant self-indulgence alienates.

    Good work on this article. Brutal honesty can be refreshing.

    Source Blogger

    "Determined to make you a better blogger"

  • Posted by Bob Bessette on 4th Dec 2009

    Hi Larry,

    I like your style. It is not surprising to me that you did not receive a response but I agree with SourceBlogger that there are other big-time and little-time bloggers out there that will help. When I started blogging I reached out to a couple of bloggers that I just happened to start following. Both of them got back to me and, as it turns out, they are very big in the world of blogging. Little did I know this at that time.

    I agree wholeheartedly with your line we must cling to that which got us into this in the first place. I like to think that great writing can go a long way as you have shown in your own blog and your own success.

    Best,

    Bob

  • Posted by Dean Saliba on 4th Dec 2009

    Very nice post.

    I don't know anybody in the blogging world. It doesn't really bother me as I'm a bit of a loner in the real wordl anyway.:)

  • Posted by Darren Rowse on 4th Dec 2009

    Hey there Larry – thanks for your post.

    Let me start with an apology – it's poor form not to reply to emails – speaking of self flagellation – it's something that I beat myself up about every day as I look at myself going backwards on the amount of emails I get that I'm not able to reply to. I like most people tend to look after the urgent things, sometimes at the expense of the important things (like your email).

    I have just had a search for the email from you though and can't find it anywhere. I'm not sure if that means it didn't get to my inbox for some reason or if I somehow deleted it (which would surprise me as I tend to archive all emails unless they're spam). If you'd like to try resending it you should now have my email address via my comment. I can't guarantee I'll be able to answer your question – like you write, we're not all experts in every area of blogging, but I can try!

    Onto your post – nicely written. Once I got past the sickening feeling of the first few paragraphs – again, I'm sorry – I think you made some great points.

    Many bloggers forget who they are writing to. It's not just us blogging about blogging bloggers, most bloggers who have some sort of expertise and write 'how to' type stuff fall into the trap. I've done it on my photography blog and been reminded of the jargon I used by readers a number of times.

    In fact it was these reminders that got me develoing Digital Photography School which unashamedly produces 80% of its content for beginners. What I've found is that when you do write in easy, understandable language that you actually develop a blog that has a wider audience. More experienced people still get something out of it and beginners breathe a sigh of relief that they've finally found a resource that they don't feel stupid in.

    I guess all I'd add is that this doesn't mean that every blog needs to target the beginner. I think there is certainly a place for technical blogs or blogs that cover more advanced topics. If this is your gift, passion and natural level of writing I don't have a problem with blogging in that way – but you'll probably find that your audience won't be as broad.

    Anyway – sorry for this jumble of thoughts. I first read this post at 6am on a Saturday morning while lying in bed (ironically trying to clear my inbox) and am writing this before my first coffee has kicked in and before I dash out the door to take my boys swimming!

    Again – please do email me if I can help in anyway and apologies again for either deleting your email or having a contact form that isn't working.

  • Posted by Darren Rowse on 4th Dec 2009

    PS: I just found your email. Not sure what’s going on with my Gmail today but it found it on a second search so there’s no problem with my email, just my overloaded head. Going to take a look when I get home later today from family stuff.

    D

  • Posted by Thomas on 5th Dec 2009

    You know, just because you don't know the first thing about HTML or PHP doesn't mean that if someone writes about it, he's intimidating you. It's probably not your cup of soup, but many bloggers who maintain their own blog (like me) might find it useful to know how to do the things mentioned there. There's no way you can do what he's explaining without the knowledge of PHP and HTML, so if you're interested in it you're gonna have to learn it anyway.

    I have friends who work in the field of politics, and as such, they write about it. Do I complain about them using too much political terms? No, because that's what their topics are about. If you find something technical in a piece that explains how a website functions, that's because it's a technical story.

    • Posted by Kevin Guthrie on 5th Dec 2009

      Larry, I understand your pain, all the way to my bones. I too am very new to blogging. I recently discovered blogging as a method of self-publishing (a few weeks ago). I finally "got it" while I was frustrated trying to build my own website using Dreamweaver…and finally gave up on that idea since it was taking so much time to learn on my own. I've been sort of out of the mix for the past six years because of the nature of my job (I'm with the government, and I'm here to help :) However, I figured that if I could learn WordPress, then I'd have a great tool to self-publish that required less total effort than building web pages one-by-one. I'll be the first to admit that I didn't know what PHP was until November 8th, nor how PHP pages worked within WordPress…but I do now thanks to bloggers dishing out the technical jargon. I can't say that learning the tools of the trade is easy for me, but I have learned to take what I can from bloggers posts.

      I suppose that one day I will be able to go back to those cryptic posts, pull out whatever code I need to shine off my website, and become a sliver of hope to struggling newbies all over the blogosphere. Maybe my aim is too high, perhaps I should simply focus on getting my website to work. Cheer up, it could be worse.

  • Posted by David Walker on 8th Dec 2009

    What a whipping!

    The only way we can tell the truth to our readers is by accepting ourselves first; our strengths, our limitations, our knowledge, and then working from there. Most people think they can fake it until they get a rude kick in the backside.

    I feel your pain, Michael.

    P.S. Great of Darren Rowse to get back, although I have to say I expected it. From what I've been reading about him (I'd still know him if he delivered the pizza) he’s a wonderful person and it just felt funny to read about your email not getting a reply.

    Hope you have your answer by now.

  • Posted by Larry on 8th Dec 2009

    Thanks for all your comments. Thanks, too, to Darren, a class act. It's good when the good guys win.

    Thomas — you make some good points. Just dumb it down, okay? You don't have to sound like a propeller head at the expense of clarity. Didn't mean to piss you off, dude.

    Good news for me… I'm hanging in there with the technical stuff. Gonna get it if it kills me. And it might.

    See you next week. Gotta find something else to complain about. (Not…)

  • Posted by Mario Beauchamp on 18th Dec 2009

    I’m doing research on blogging and I came across your Blog, very interesting reading for a novice like me. I particularly like the comment about “feeling alone in front of the blank page”. Try being in the middle of nowhere with your spouse of 30 years running an online business when it’s -25 outside, that’s loneliness. The only excitement is when we get a new UPS men and he meets our dog for the first time, that always good fun! To top it off I’m someone who learned a new language before he had time to master the original one. So throughout my career, my inability to spell as been a running joke and has destiny would have it I’m trying to make a living out of writing. The kicker is that I have to do it in two languages a big source of entertainment for my associates to say the least. Nevertheless I have developed a thick skin and because I’m curious about people, who they are, what they do, how they fell and so on I would like to start a Blog. I have the group identified I actually reach a large number of them on a monthly bases. My question is simple any tips on stimulating the conversation amongst them without it becoming a bitching session