It is a sad fact of blogging that over time, our older posts fall by the wayside and are hardly ever accessed by new readers. Why is it sad? Because it is a waste. Older content my be well-written and full of timeless, useful information that your readers would find just as juicy as newer content. They are missing out and you aren’t getting your readers deep enough into your blog.
So now you must be wondering, “How do I get my readers to go deeper and access those timeless treasures?”. One thing you might want to consider is a featured content slider, one that is set up to present readers with a doorway to your older, but still relevant posts. Content sliders are ideal for this purpose and there are many free sliders available for you to use on your blog.
What is a content slider you ask? Well, you’ve probably seen them around the web. A content slider is a script or widget that produces a slide show of linked images and/or text that presents the viewer with additional content that they can visit by clicking on the slide or text currently visible in the presentation window. Using the slider to feature older content is an excellent way to entice your blog visitors to go deeper into your blog and recycle older content that would otherwise be lying dormant in your blog archives.
Content sliders are highly configurable by the user and can be customized extensively. You choose images and/or text to include in the slide show and link them to content that might otherwise be overlooked. By regularly changing up the content in the slider, your readers get exposed to many more of the useful, but potentially forgotten posts on your blog. This is a very effective tool to help make your blog more interactive for your readers.
Here are a few places to find content sliders and information on how to set them up and use them:
In most cases, content slider scripts, require you to make changes to the code in order to customize the slideshow to your needs. Not everybody is comfortable doing this. If you would still like to include a content slider without having to touch the code, you might want to consider the Simple SlideShow Widget from Wowzio. This simple to set up widget will automatically display the last 50 images on your blog and link to the posts containing them. This alternative is only effective if you use images in your posts on a regular basis.
For WordPress users, upgrading your current theme to a new template that includes a content slider might just do the trick. Here are some WP themes that include content sliders:
You can find two such themes, QuenchMag and CorporateMag on the Top WP Themes site.
On the Themes2WP site you will find two more offerings, Fickle Celebrity and Blue Star Mag.
There is also a WP Featured Content Slider plugin available from WordPress.org, that can be added to existing Wordpress blogs.
Whichever way you choose to implement it, a featured content slider can be a valuable addition to your blog. It’s a great way to engage your readers and draw them deeper into your posts. Once they discover how much great content you have, they will be compelled to delve deeper and visit often.
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That’s one idea I never even thought about. I have often felt sad once some of my better posts leave the front page and into oblivion. I think I will go ahead and add a slider today. Great article by the way!!
Thanks for the tip Joella. I have a content slider that features 12 of my previous posts including images and I find my readers/visitors tend to visit more pages this way than if I’d had the whole landing page dedicated to the current post alone. They also end up spending more time on my website this way. As you said, there’s a lot of timeless useful information that needs to be featured so it doesn’t just lie dormant in the blog archive…and we don’t want that to happen, do we?
Awesome idea!
We’ll give it a serious try this weekend. There are so many instances where I’ve endeavored to post quality pieces and then for some reason, just don’t generate much viewer traffic. This would be great way to get some value from the older material.
Thanks!
MAS