Your introductory paragraph is the second thing people read in your article, after the title. This intro paragraph, combined with the title, sets the tone of your article and contains the information that will pull readers in or scare them away. Your intro paragraph does so by including descriptive words and phrases that highlight the main points of your article and get the attention of search engines for SEO purposes.
It is important to keep this in mind when blogging, as there is a great deal of content on the web that you are competing with on a regular basis. One way in which to stand a head taller than your competition is to rank higher in search engines, making your content more readily available to more people surfing the web. By utilizing the right mechanisms and writing tools, you can help your article to receive more recognition by search engines, gaining considerable return traffic for your blog.
Keywords are important, as they are the words web surfers use to find content of interest. Placing your keywords in your intro paragraph will aid in your blog’s search engine optimization as these keywords are recognized by the search engines. As I mentioned in an earlier post, a portion of your intro paragraph is often used as the description for your particular search result, in association with your article title.
In many cases, web surfers will look at this portion of your intro paragraph along with your title to determine if they will click through to your blog. Encourage them to do so by making a strong first impression. Here are some quick pointers and benefits for making your intro paragraph more search engine-friendly.
Use important keywords in your introductory paragraph. These keywords pertain to the main points of your article.
Avoid the use of vague pronouns. Go ahead and say what you mean. If you are talking about President Obama’s most recent speech, don’t say “his speech.” Write “Obama’s speech” in order to be as specific as possible for search engines to more readily recognize the context of your blog article.
Give readers a run down of the key points of your article, all within your intro paragraph. The provision of this much context within your introductory paragraph will make your content more comprehensive and more attractive for skimmers (readers and search engines alike).
Including the important points of your article in your intro paragraph gives readers and search engines the contextual meaning of your article. This helps you better convey the content of your article.
Ranking higher in search engines makes your blog more accessible to readers seeking content covering their areas of interest.
Introductory paragraphs help with branding as you develop your writing style. This is recognizable to readers, and it gives users a familiar voice to identify with as they frequent your blog.