Blogging Tips

There are many discussions about what you need to get your blog noticed. Some say social media is the way to go and others are sure that linking and keywords make all the difference. It doesn’t matter what side of that fence you’re on in that or any other debate that focuses on what’s best for your blog, everyone agrees that one of the most important factors that needs to be considered is content. Good content writing in particular.

Fair enough, you might say, but what really makes for good content writing? As you might imagine that’s another topic of hot debate depending on where you look for the answers. However, there are some agreed on rules that are generally accepted by all writers in general and content writers specifically.

To start, make no mistake about the terms. Content writing is what you do no matter what your blog is about. It doesn’t matter whether you’re writing about the Grandma’s favorite recipes or the state of the health insurance industry in America, it’s all web content. Some of the rules that make it effective are the same as with its print cousin and some are different.

Write in Short Blocks Of Text

I just read an article that stated any paragraph over five sentences long is too bulky for the Web. You need to keep things short and sweet for readers to entice them to stay before they’ve even read a word of your blog. Remember that every visitor to your site has the ability to click away if they don’t like what they see. Big blocks of text look intimidating and turn them off. Try to remember those text books you needed to read in school and how imposing they could be.

Get Right To The Point

Don’t waste time and meander around. Mean what you say and say what you mean. If you’ve got a great idea in your head or even just a great section of a bigger thought all mapped out, take some time to think about how you want to write it down before you start. Organized thoughts make for economical writing. When you’re trying to sound like an expert on any given subject, getting right to the point with concise brevity impresses readers and lets them know you really know what you’re talking about.

Don’t Be Too Formal

Good content writing has ebb and flow as well as a rhythm almost like poetry. Read something from the Internet that you’re especially fond of. Something that has stuck with you. Chances are there’s a rhythm and tone to the writing that approaches conversational.

The best content writing makes you feel like you’re having a conversation with the writer and that he or she knows everything there is to know about the subject at hand.  You can spend hours on the design and templates that you use for your blog. You can hire someone to make sure that you get all the best search engine optimization techniques, but in the end you’ll need to be sure that you’ve mastered some solid content writing techniques to keep readers on board.