Earlier this week I mentioned that current events can help you gain readers and traffic back to your site, if you can relate your blog back to anything that is going on in the news. This concept holds true for upcoming events as well, as some readers will begin to turn to your blog as a resource as they prepare for it themselves.
Upcoming events could consist of things like holidays or special occurrences, from Christmas to Presidential elections. When you know the set date for an upcoming event, you begin to anticipate its arrival for better or worse. From a blogging standpoint, this knowledge can aid you as you create content for your site.
Articles that pertain to upcoming events can be planned for well in advance. Schedule your time accordingly so that your article itself can go out prior to the actual event or during the event itself. You can even create content ahead of time and set it from your blog admin to post on a certain date and time. Now you have done your work ahead of time and can relax later on down the line.
It may not seem like it, but upcoming events can be made relevant for just about any blog topic or theme, across nearly every industry. You may have to do a little digging, and you may have to tap into your creative side. You are starting your work ahead of time, so there is plenty of opportunity to think of something good. If you need a little inspiration, look back to what you have done in previous years for that given event. Could you do a follow-up on your old article, or revamp it for this year?
Looking to upcoming events is more than just a way to think of easy blog topics in advance. Another reason an article about upcoming events could be helpful to your blog is the fact that the article can become a resource for readers now and in the future. As the upcoming event approaches, readers will begin to seek out content that helps them get ready for that event as well. Perhaps you have created a list of twenty great gift ideas for Mother’s Day. As Mother’s Day nears, people will be looking for great gift ideas. This is where your blog steps in as an early resource.
On the flip side of the coin, your article will be a great resource later on down the line. Perhaps you have written about the shopping frenzy that occurred on the day after Thanksgiving last year. Someone that would like to better prepare themselves for shopping season this year could turn to your blog as a guide. In this circumstance, your blog can generate residual traffic that goes beyond just current events.
As I mentioned for current events, however, you will still need to ensure that your blog receives enough attention in order to come across people’s search results. This ties in with your ability to become a resource far into the future, granting you a great deal of residual traffic for the long haul. Use this tactic in conjunction with those you have created for covering current events, and you have a two-pronged approach to gain traction for your blog, using familiar and ongoing topics as your inspiration.