Blogging Tips

PostRank Integrates your Blog Analytics

Written by David Silversmith from Info Musing

Figuring out the complete picture of how your blog is doing involves analyze your visitors, your RSS readers, your email recipients, your Twitter followers and nay other social media site where your blog is discussed or linked with. Figuring out the analytics for any one of these systems can be a challenge, but getting all of this information in one place has extremely difficult. PostRank has launched PostRank Analytics as a way to help bloggers capture social engagement and traditional metrics all in one place.

PostRank Analytics hopes to help bloggers get an integrated picture of the impact of their content – right down to each story – across the social web. They take your Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see also see this analysis by week, month or quarter. Blog posts are featured on the appropriate days. Moving the mouse over a particular day reveals the exact numbers for that day, while clicking on a specific blog post will show deeper measurements for that post.

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The most valuable part of PostRank Analytics comes when you evaluate specific blog posts. This allows you to see your total page views, unique visitors, bounce rate and average time on the post for each entry while also seeing how many people have tweeted about the post, how many comments it received, if there are any FriendFeed or Reddit reactions, was it re-posted on Tumblr and more. Beyond analytics, the inclusion of research on commenters is also useful for people trying to decide whether to respond to individual conversations.

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To use PostRank Analytics you first need a PostRank account where you have verified ownership of your blog. You will also need to share access to your Google Analytics account and share your Twitter username with PostRank. The service is $9 USD a month and provides a 30 day trial. For any blogger who wants to grow their blog traffic and truly understand which posts are the most successful, it is certainly worth a trial if not an ongoing subscription.

Written by David Silversmith from Info Musing
Posted on September 29th, 2009 and filed under Software & Programs
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6 Responses to “PostRank Integrates your Blog Analytics”

Author comments are in a darker gray color for you to easily identify the posts author in the comments

Daan_vdB says:

September 29, 2009 at 12:10 pm

Wow! This is awesome, I’m definitely going to use this for my blog: Whenigetrich.com. I was looking for this all the time. Right now I have different folders in my toolbar with all my links arranged. Twitter, Adsense, Analytics, name it. Pfff. I was thinking of a way to have an excel sheet automatically import or something, but just registering here is much easier!

Thnx for the heads up!

Daan
- Whenigetrich.com.
- David Silversmith says:
  
  September 30, 2009 at 1:37 pm
  
  I think you hit Postrank’s target market. Somebody who is already trying to do this – albeit with a series of links and with the challenge of integration. Good Luck!
Tips & Tricks says:

September 30, 2009 at 4:59 am

Thanks for the info. I’ll register this one and try it and see how it works for me. But there is one thing that concern me, is it safe that we’ll share our google analytic & tweeter account in PostRank?
- David Silversmith says:
  
  September 30, 2009 at 1:36 pm
  
  Sharing the Google and Twitter account information is a good point and by no means unique to Postrank.
  
  If you use any search services – consulting or online software – you have to share your account information. Essentially, no consultant or software can accomplish much without that access.
  
  Likewise, any Twitter tool – from better interface, to metrics, to anti-spam – will need access to your Twitter account.
  
  Now, others wanting access and you wanting to share access are two different things. It’s a decision you have to make anytime you decide to bring any other software/service/consultant into the equation. I am generally comfortable – but it’s a risk to be considered.
Melanie Baker says:

September 30, 2009 at 2:32 pm

Hi David,

Thanks for the post! I always appreciate the evangelism help when people with skin in the game help explain how these things work and why they’re useful.

As a small clarification, you don’t HAVE to connect your Twitter account and/or Google Analytics, but of course those additions help round out and deepen the big picture for your analytics.

Another one re. privacy issues surrounding providing Twitter and Google Analytics account information. Certainly cause for caution IF we actually asked for your login credentials. We don’t. We only ask for your username for Twitter and your blog URL for Google Analytics. Both of those are already publicly available.

If you have additional questions there, please let me know, either here or at @postrank or melanie@postrank.com.

I’m excited to see folks’ interest in the service, and would love to hear feedback from you once you’ve had a chance to check it out!
Facebook Developer says:

September 30, 2009 at 2:53 pm

thanks, I got alot of useful tips from your blog posts.