Blogging Tips

Sometimes you would like to write about a topic that has already been fairly saturated, so you may decide to skip that article for the day. But just because a lot of people have already covered a story does not mean that you can’t throw your two cents into the pot as well. Don’t pay attention to what others have already written. Instead see if you can write your article from a unique perspective.

Having a unique perspective on a topic or story that has received a good amount of coverage means that you present your readers with a fresh look. One benefit of this is the fact that your readers are likely to already know the background for your article, and would appreciate seeing a new point of view. In this way, you are leveraging the fact that your topic has already been popularized. Use the topic’s popularity as a way to catch eyeballs. The best part is, you wanted to write about this topic anyway!

Below are some things to keep in mind when coming up with a fresh angle for your blog article. These pointers can help you think creatively about your article topic, in order to reach new conclusions that will ultimately present a unique angle for your story:

Snag an Interview

Talk to someone that works at the company you are writing about. They can give you some firsthand information that allows you to slap “exclusive” onto your article. Get the piece of the puzzle no one else has found yet. Gaining a personal account regarding your article topic can bring both credibility and popularity to your blog.

If you can’t get someone at the company to comment, or if a firsthand account is not relevant to your piece, then interview someone that works in the industry. Whatever your article is covering, there is likely to be an authority you can speak to. This allows you to layer in quotes, receive some additional perspective and enrich your commentary for your article.

Look to Stats

Sometimes quotes and interviews are difficult to get, especially if you are in a time crunch. But whatever your article topic is, there is likely to be some stats and historic data that can help you come up with a new angle for your story. How has the company or industry performed in the past year? What other companies or economic changes have affected your topic at hand? Have any acquisitions or partnerships or funding deals taken place recently, and could any of these possibilities have something to do with the aspect of the story you would like to cover?

Simply looking at the public information about your topic can give you a wealth of data to play around with. Take a look at the data and see what pieces of the puzzle you can put together on your own. This exercise will really help you reach new conclusions about your topic of choice, giving you the confidence and inspiration for a fresh look at a saturated story topic.

Top it off with a Killer Title

The title may be the most important aspect of your blog article, because this is the portion of your story that will be seen first. You need to convey the freshness of your article perspective in the title, so readers won’t skip right past it, thinking you are just another talking head. Keep your title concise and direct, so that you are grabbing the attention of potential readers.

For some, thinking of a catchy title is the first thing they do when considering a fresh perspective on an already covered topic. There are benefits to this approach, including the fact that a good title can serve as a guide for the article to follow. For others, coming up with an attractive title is something to be accomplished after the article has been written, in which case the title serves as a summary for the work they have just done. Try your hand at both and see which one best helps you in your quest for a unique angle.