Do you ever get tired of hearing news anchors talk about the same thing? As scary or heartwarming or important as a topic may be, it gets tired after a while because the media keeps harping about it. Sometimes your audience needs a break from those topics we hear about incessantly. Remember that every once in a while, a distraction can help us focus better. Do this every so often with your own content, and your readers will thank you for it.
That’s not to say that you can’t talk about a given topic, especially if it’s your primary area of expertise. It is important, however, to remain cognizant of the fact that certain topics can foster a lot of repeat comments that don’t really further the discussion in a constructive way. Taking a new angle on a topic is one way to get over this particular hurdle if you can’t take a break from it all together.
Here are some topics that have been run into the ground as of late:
Twitter’s business model.
It’s still a matter of speculation and there’s not much anyone can do about that fact. Twitter has a great deal of traction, a lot of global growth, and investors that are behind the company. Sure, Twitter reveals some inklings of how it will generate revenue now and in the future, but for the most part, Twitter is keeping its big plans under wraps. Enjoy the excitement of a surprise and just wait and see what Twitter has in store.
The exception: Twitter is still very prevalent and as it grows we wonder more and more how the company plans to make money. Writing about an idea that hasn’t been heavily discussed may be refreshing to your readers and will spark conversation with your audience and other bloggers.
This particular type of blog article is somewhat specific to certain industries. For me personally, I cover social media news and find my email inbox full of messages about feature releases on a daily basis. I appreciate all of those emails but I know I’m unable to write about them all. I’m finding that at this point in our culture’s acceptance of social media, there’s no need to create an entire blog post about a feature release.
The exception: Having a good feature release is certainly worth a blogger’s time. If you come across a new feature that is important to you and your readers, your article will be a welcome revelation of something useful and important. Learn what your audience appreciates from your blog, look at your time management, and discern which types of feature release articles will give you the best return on the amount of effort you’ve put into your article.
While this is an extremely important topic given the platforms that social networks, mobile devices and other corporations are creating for interoperability purposes, the speed at which these companies are able to operate is slower than the ideas thrown out there by bloggers, the companies themselves, and other pundits.
Because of this lag, there is only so much you can say about cross-network compatibility without getting yourself or others frustrated and upset, which can lead us to throwing up our hands and saying “why bother?” I say most of this in jest, but cross-network compatibility is still very much a theory and is no where near being implemented to its full potential. So taking a break from this topic may be a reprieve for you and your audience.
The exception: Bring a fresh and innovative perspective to the conversation so you can inspire others. Yes, the hype about cross-network compatibility is thrilling, but it’s also easy to beat this topic as a dead horse. Try not to be too redundant with this topic (or any other for that matter), as this can wear down on your readers. Let them know you have something to bring to the table by bringing some additional thoughts to your articles.