Link To Your Friends, Link To Your Enemies

Link To Your Friends, Link To Your EnemiesAlex Fraiser and Seth Waite from Blogussion (one of the best blogging related blogs launched within the last year) recently collated all of their best blog posts into a guide entitled ‘From Planning To Earning’. The guide covers everything from designing your blog to making money from it. I encourage you all to check it out.

Through this guide I came across an article Alex wrote in May entitled ‘5 More Experimental Writing Habits You May Want to Try‘. In the article Alex quoted a great statement from Robert Scoble and Shel Israel’s popular blogging book Naked Conversations.

“Link to your enemies. Link to your competitors. Link to everyone. Instead of being sticky, be linky”

Linking out generously is something I have discussed many times in the past. It’s something which many bloggers still do not do enough in my opinion. Perhaps they are worried about sending visitors away from their blog, perhaps they don’t want to link to ‘rival’ blogs.

If there are any benefits from not linking out, they are greatly outweighed by the benefits of linking generously.

When you link out:

  • You are providing a useful resource for your visitor i.e. linking to an article they might find useful.
  • Citing relevant articles makes you more trustworthy as a blogger i.e. it’s better to link to a news story you found rather than saying ‘I heard that….’.
  • You are encouraging others to link to you – people are more inclined to link to people who have linked to them.

Being link friendly does not mean that you should link out needlessly or that you have to add several links to every post you write. You should only link out when it is relevant.

So I encourage you all to link to an article which inspired you for a post, link to a website which your visitors will find interesting and link to blogs which break an important news story.

Link to your friends, link to your enemies, link to everyone!


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  1. Seth W August 27, 2009
  2. Alex Fraiser August 27, 2009
  3. Kevin Muldoon August 27, 2009
  4. shaunjudy August 29, 2009
  5. Fort Collins Compute August 29, 2009