Market Your Tweets Locally with GeoChirp

Growing your Twitter community is a major obstacle for many new users. And doing it the right way can make all the difference in the world when it comes to appreciating Twitter or merely getting lost in a sea of spam and unrelated tweets. GeoChirp is a new Twitter application that lets you search tweets based on geographic results. This is one of many ways you can seek out other users that will be of value to you at any given point in time on Twitter.

As a Twitter/Google Maps mashup, GeoChirp provides search results on the local level, displayed on a map. Search any keyword you like, and you’ll see the results appear accordingly. From there, you can view the tweets, learn more about the users that created the tweets, and choose to follow them if you’d like.

What’s useful about this approach is that it can be used in a variety of situations, including travel. For instance, if you’re attending a conference or are visiting another city, you can find local restaurants, events and people that are in the area. If you’re simply looking for more Twitter users in your current hometown, GeoChirp can help you on this end as well.

To this end, you can easily glean recommendations for a variety of locally-based activities through GeoChirp, or merely seek out useful Twitter users with whom you can converse on topics that are of interest to you.
As far as personal or professional branding goes, GeoChirp can offer a level of targeted marketing for you, enabling you to hone in on the types of users that you may want to reach out to as well. If you’re holding a retail sale or opening a new restaurant, tweet about it to the users that it will effect on a local level. Find them first on GeoChirp.

We’re likely going to see services like GeoChirp continue to make the shift into the enterprise realm as more brands look to Twitter for marketing. Localizing that marketing potential is yet another way in which Twitter and its supported apps will continue to evolve and offer value as an advertising platform for brand building on all levels.

Written by Kristen Nicole from Kristen Nicole
Posted on July 29th, 2009 and filed under Blogging
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