Blogging Tips

You’re on another deadline; maybe you’re wondering how to approach the topic you’ve chosen.  What steps can you take to ensure you convey the right message to the reader?

Sometimes it helps to create order before you begin writing. You should decide a few things before you begin:  This is especially helpful if you’re writing a guest post for someone else’s blog.  Go read the material that’s already there and pay attention to the comments as well.  Once you’ve decided that your topic will fit the niche of the blog, there’s a few questions you can ask yourself.

1. Who are the readers? What are the readers looking for? What do they know or want to know? What opinions do they have?

2. What is your purpose of writing? What do you wish to accomplish in your writing? Are you writing a general article, a how-to article, a review?  Is your solution relevant to the problems’ of the readers?

3. Do you want the readers to smile, think or agree with you? Do you want them to understand something?

4. How can you narrow your focus? Which slant would best fit your purpose for writing on your topic material? What points would most appeal to your readers? What details would engage or persuade them?

Most effective writing is centered or unified around a main point. All your sub-points and details should be relevant to that point. Even if you are writing books for pleasure, your story will have one central theme or point and all the details and scenarios that your characters will go through should lead up to one main point or conclusion.

Keep the readers in mind and ask yourself the above questions each time you begin to write an article or blog post.  This will help guarantee you’ve targeted the readers you intended to and given them the information they’re looking for.