There never seems to be a lack of opinions as to what the search engines are looking for when it comes to good seo technique, but at least one of the things that seems to have a consensus for now is on keyword density. And that general agreement is that the old rules are out in that one keyword or keyword phrase every one hundred words of text doesn’t cut it anymore with Google.
Still that doesn’t mean that you want to throw the whole concept of keyword density out, but there are better ways to use the ones that you’ve got or will get. Remember that researching these words and phrases can be time consuming but at least they get you pointed in the right direction, so this seems to be a necessary way to go.
The technique that the motivated blogger might want to try is getting one keyword polished through research and then plugging it into a Google search. When you scroll down to the bottom of the first page of results you’ll find alternate phrases that will give you some seo friendly keywords on the same subject.
Once you’ve got a few of those phrases, you can use them in an H4 subheader that will give you some seo clout. Now there is some debate about how much oomph you’ll get from this method with some experts swearing by it and others saying that its benefits aren’t all that clear, but either way you’ll be better off trying this system than just bolding the subheaders that you use.
And there are a few things that you should know about the anchor text that you decide on. What it all comes down to in the end is being specific with the wording here. Try to think of the words that you’re going to use by looking first toward the keywords that you have at your disposal. Remember that it’s a lot better to use one of the keywords that is specific to your target audience that just adopting a link that uses a phrase like ‘click here’ when you’re looking to increase your page ranking.
Finally remember that you need to pay close attention to you title tags as well. If you’ve got a blog that has more than one page, you’ll need a good title tag for each one. The words that you feel are the most important should be right at the front as well.