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Different Blogs For Different Needs

Posted by on 21st Jun 2009 Promote your blog 8 comments

Copy of computer networkng 3Several years ago when I made the transition to full time freelance writer, I wasn’t working solely on the Internet. Then things being what they are, I started to get more and more jobs writing content for upstart websites that sold a variety of different products and before I knew it , I’d made the move to blogs.  That’s where about 75% of my present business comes in now.

Good Bloggers

And since I’ve been writing mostly for the Web, I’ve noticed a few things about what makes a good blogger in a professional sense and while some of those are obvious to those of you who’ve been doing it for a while, there are other things that I find fascinating that have only recently made an appearance.

First off, If you really want to make a go of it you need to be fast and good. Now I know that’s the advice that people get for a lot of business, but making a living from blogging demands that you fire off blogs the same way the Henry Ford built cars—down the assembly line where everything gets done right the first time. Not really a big problem but you need an infallible proofreading system. A bit of journalism training helps to quickly organize information too.

The Right Foot

And you can’t get off on the right foot unless you know what the customer wants and what their product or service is all about. I’ve worked for some clients that rely heavily on seo content and as such their primary concern is keywords and links. Sure these people want the content to entice the reader to go to the website, but generally these clients are more concerned with rankings. That means that they generally want a kind of seo optimized ad copy—a quick push that draws traffic and visitors.

But there’s another breed out there too and these people are looking for what passes as the ‘expert’ in the field to write for their sites. They want content and blogs that have a larger scope but are still seo optimized. These clients want the blogger to ghostwrite the blogs so the reader comes away with value added information. This content, although it is still optimized, sways more toward giving the reader something useful they can take away from the blog—some details that they might not have otherwise gotten from the more seo slanted blog.

Both styles work well, but the danger in the more detailed orientated blog is in the fact that to some extent it takes away from enticing the reader to the client’s website while building a readership for the blog.

8 comments - Leave a reply
  • Posted by Richael | Domain Mar on 21st Jun 2009

    It has always been a demand in the blogging arena; to generate good quality contents but somewhat with efficiency while churning out good quality blogs at a rate that meets people demand.

    Its quite difficult, in my opinion, to get a good SEO standing for a startup blog, so SEO once again, is a challenging phase to meet customer demands.

    On the other hand, for content oriented clients, its relatively easier to give what they want; as good writers can churn out quality posts in a better time frame.

  • Posted by Sarah parker on 22nd Jun 2009

    Great experience, I im starting a blogger career too, so wish me luck! Thank for the advices!!

  • Posted by Salman on 23rd Jun 2009

    Really awesome post

    http://www.tips4blogging.co.cc
    Salman

  • Posted by interior on 23rd Jun 2009

    I think that made some sense. But one thing i would like to point out is while churning out one article after another, quality takes a backseat. It demands some effort to maintain quality along with quantity.

  • Posted by Bob on 24th Jun 2009

    I think that speed is important, but I see a lot of bloggers who do nothing but repeat the same news and information that I find on other blogs. Not every blog needs to assume that it's the end-all be-all of a niche topic, and that it needs to post on every topic. This is why the internet is becoming a sea of duplicate info.

  • Posted by cath on 25th Jun 2009

    for a complete novice… what is SEO?

  • Posted by Quality Website Desi on 16th Jul 2009

    it's really good topic and post.it simple but it's discussion impact a lot.i think people should read this and realize the useful of different blog.

  • Posted by angie on 30th May 2011

    I'm planning to try blogging as my new activity today. Its nice to hear some words from a successful blogger like you.