TwitVid.io is the latest site to launch a tool that adds media context to your Twitter stream. What TwitVid.io does is allow you to upload a video and share the link through Twitter. Similar to its photo-centric counterparts such as TwitPic, the Fliggo-powered TwitVid.eo works by uploading video content directly from your computer and enabling you to share your uploaded content via links spread through Twitter.
As a blogger, there are two different ways in which you can take advantage of a site such as TwitVid.eo: add another layer of media to your text-based tweets, and build your brand by driving content to more rich, video content.
If you’re looking to shake things up on your typically textual Twitter updates, sharing links that lead to photos and videos are great ways to go. Since Twitter itself doesn’t offer direct media uploads, we have to rely on third party sites which are integrated with Twitter’s platform in order to incorporate multimedia content.
Why is this beneficial for you? It adds more interesting content to your Twitter stream, and makes you look more involved in the social media scene. As a blogger, it’s important that you share content to other sites you find interesting, as well as semi-personal information about yourself to appear less spammy. The more personable you are, the less likely readers are to think you’re only using Twitter to sell a brand, product or service. Even if you are using Twitter for one of these purposes, engaging users within a community such as Twitter means you’ll have to attempt to be genuine. Personal video content is one way in which to do this.
While the genuine and personal touch can be rather necessary for Twitter branding, you can also use Twitter updates as easy ways to share links and drive traffic to sites where you can further elaborate on your brand, service or product. Upload a video demo, a welcome greeting or an interview you’ve done for your blog, and share it through TwitVid.io. This can be used for direct messages, your public Twitter stream, and replies to other Twitter users. Create a repository of video content that you’d like to reserve specifically for Twitter use, and take advantage of it for promoting your own brand.
There’s not yet any direct mobile integration for TwitVid.io, though emailing in video content from your phone to TwitVid.io does offer some on-the-go capabilities. And unlike similar services such as 12seconds, TwitVid.io is pretty reliant on the Twitter service itself. In this regard, mobile applications would vastly help TwitVid.io’s current feature set, and make video-blogging via Twitter that much easier for users on the go.
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