Dora is a new service that combines music streaming site Pandora with Twitter. The idea is to tweet about your music preferences. If you’ve ever seen the way Blip.fm works, then using Dora will be a walk in the park for you. If you’re a Pandora user, you can easily get your Dora account up, running and tweeting. Using the Dora overlay, you can share what you’re listening to on Pandora via Twitter.
You’ll need to authenticate your Twitter account information for Dora, even if you’re already signed into Twitter in the same browser. This is a useful added security measure but it can be a tiny added step that discourages users from getting started with Dora.
Once you’re all set up, your Twitter will update with the songs you’re listening to on Pandora. Dora shares your Pandora tracks using Bit.ly, a URL-shortener. This is an important added step because it ensures that the music link will fit into Twitter’s character restrictions and there’s enough space left over to write song title, artist and other pertinent information, such as the fact that this tweet is being powered by Dora.
But how does this relate back to blogging? There’s two main points I’d like to discuss.
It’s a Time Saver.
A service such as Dora lets you tweet without really tweeting. The act of blogging is very time consuming, especially when you consider the amoun of time needed to redistribute your blog, build your brand and push out content. That’s why Twitter is an awesome way to help build your brand, because it can automatically be tied with your blogging account. Update your Twitter with a link back to your blog posts. Do the same for Dora. Even if you’re not one to blog about music, layering in content from a leisure site such as Pandora adds a personal touch to your Twitter account. The best part is, you don’t have to give it a second thought.
Dora is Building its Brand.
Even if you’re not into music and you’d rather not use Dora to show a more personal side, it’s important to recognize Dora’s business model. Auto-tweets. This is a really great way to build one’s own brand. If you as a blogger or a person using blogs to promote your products/services, having a way to generate tweets with your brand name in it can be powerful. Find a service such as Dora’s (TweetLater or Sendible) that lets you create custom auto-tweets. Or create a service that allows others to automatically tweet about your brand, such as Dora has done.