Target Your Twitter Marketing with TwitterHawk

Marketing on Twitter can often be a tedious task. There are many tools are there that allow you to monitor your brand manually but, there’s not very many that will do the work for you. As a matter-of-fact, I don’t know any tools out there that make it as easy for you to do targeted marketing on Twitter as TwitterHawk does. TwitterHawk, which is in beta, allows you to setup and send auto replies to Twitter users that match your specified search term.

Registering with TwitterHawk couldn’t be easier. One thing that some may not like is that you will have to enter your Twitter password in during registration but, you can rest assure you that your password will be encrypted and will not be passed on to any 3rd parties. The possibilities are seemingly endless for setting up search terms. As you can see below, there are numerous ways to set up your search terms ranging from general to very specific queries. For a search term like, “club near:Atlanta within:20miles” would show you all Twitter users tweeting about clubs within 20 miles of Atlanta. Of course, you would set up search terms specific to what you’re looking for.

Once you have figured out what you want to search for, it’s then time to put together your responses. You can choose to have your responses automatically sent out anytime a match is found or you can choose to confirm your matches first. If you choose to confirm first, you then get the option to remove any tweets that you do not want a response sent to and you can also edit your responses to create a more personalized first impression. Responses are sent out one at a time, not all at once and you can have up to six auto replies set up at a time. If you have more than one auto reply setup, then your responses will be used in rotation.

It’s suggested to choose the confirm first option so that your replies sound less like a spam bot – which, by the way, TwitterHawk does not tolerate. If you think that someone is spamming you through TwitterHawk, you can report them and their account will be followed up on.

In case you’re wondering, TwitterHawk is not a free service but it is very affordable. When registering with TwitterHawk you start out with 10 credits. One credit is equal to one tweet sent via TwitterHawk and that one credit costs 5 cents. Don’t worry, it’s not as confusing as it sounds. You can see from the chart below that $5.00 will get you 100 credits, also equivalent to 100 tweets.

So what do you think? Is TwitterHawk a service you can see yourself using? If you’ve already tried it, feel free to share your experiences.

Written by Charnita Fance from mrsfance
Posted on April 10th, 2009 and filed under Social Media
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