There is little doubt that journalism is facing some very serious challenges. Newspapers across the country, and even the world, are facing declining readership and, in many cases, are closing down.
Though the role of journalism is changing in the Internet age, that doesn’t mean there is no place for the techniques and tools that journalists use and have used for decades. Though blog writing differs greatly from journalism writing in many ways, there are still elements of journalism and journalism writing that still apply.
Though a blogger certainly doesn’t need to go to a j-school to do well, there are some lessons from a journalism school that could help out. Specifically, here are five things that bloggers could pick up from a journalism school, or even just a journalism class, and not lose what makes them unique and personable.
5. The Inverted Pyramid
Even in the most traditional of newspapers, the inverted pyramid is not the correct format for every story, but there are many cases where it is the ideal way to present the information.
The inverted pyramid is a system that works by having the general synopsis of the article in the first paragraph with more and more details in subsequent paragraphs, working to the least important details at the end. The idea is that, if readers are not interested in a story, they can read the first few paragraphs and get the big idea, but those who want to know more can read more can read to the bottom and get the full story.
Though it isn’t ideal for all or even most blog posts, understanding the style and how to use it can help you convey information in the fastest and most accurate way.
4. Interviewing Skills
Some people are naturals at asking questions, others aren’t. Likewise, some people are naturals at answering questions while others make it feel like pulling teeth to get a quote.
Knowing how to put people at ease, how to ask questions that get people talking and what the role of an interviewer is is critical when trying to get information out of another person. Also, being comfortable asking tough questions and knowing when to press on an issue is important to getting the whole story.
As with any skill, there are those who do this well naturally, but for others, learning the ins and outs of the interview may be very helpful.
3. Radical Clarity
Radical clarity is a writing style taught in many journalism schools, though it often goes by other names. The premise is to not write so that you can be understood, but write so that you can’t be misunderstood. It’s about writing so that people, no matter what biases they bring to reading your story, will get your exact message.
Though not so much a specific style, it’s a way of rereading your own work with different viewpoints in mind and actively deconstructing your own words. The idea is to reduce, though not always eliminate, cases where people misinterpret what you are trying to say.
2. Copy Editing
Grammar rules may be taught in English classes, but the art of editing writing, especially one’s own, is covered much more thoroughly in journalism classes as it is a critical part of any reporter’s job.
Editing one’s own work is surprisingly difficult to do. Most people have a tendency to skim through their writing as they are already familiar with it. Journalism schools teach reporters how to slow down when reading their work, often by reading their writing out loud to themselves, and objectively editing it.
Mass Media Law
Though the medium has changed, the laws have not. Those who publish on the Internet are still responsible for being aware of the laws that they will be held accountable to. Copyright, defamation, libel, trademark and privacy are just some of the areas of law that are critical for bloggers to know about and are all covered in basic law and ethics classes in most journalism schools.
The EFF has created a great Legal Guide for Bloggers that goes over many of these areas, still there is no substitute for an actual class on these issues and a robust understanding of the law.
Just because you, as a blogger, may not write like a journalist doesn’t mean you can’t be sued like one. It happens all the time.
For bloggers who have studied journalism, the key is to find ways to incorporate the important parts of their education into their blogging without hurting their voice or personality on the Web. For those who haven’t studied journalism, it is important to find ways to integrate the most important and more relevant lessons from journalists into their writing.
In the end, no matter what kind of blogging you are doing, there are ways that at least some education in journalism can help you improve it. Fortunately, these days you can likely get much of that education informally and on the Web.
After all, you don’t need a degree in journalism, just a basic understanding of some of its key components.