Blog Marketing: An Overview of Pay Per Click
Pay per click marketing can be very effective for getting the word out about your blog. This is especially true if you have affiliate programs you promote there. Many bloggers know what pay-per-click is, of course, but they don’t have a full understanding of the various elements of it.
Following is a brief overview of pay-per-click, and three key factors that go into making up a successful pay-per-click ad.
Definition of Pay Per Click
Pay per click is simply a paid way of driving traffic to an online presence (blog, website). The marketer pays a fee every time a web surfer/visitor clicks on their ad.
The overriding goal of pay-per-click campaigns is to drive “qualified” traffic to a site. Once there the visitors are then asked to do something, ie, make a purchase, subscribe, call for more info, ask for a free quote, etc. You, the marketer, determine what action you want the visitor to take.
While these ads are small, they can be extremely difficult to write – if you don’t know what you’re doing. Following are three key areas every pay-per-click ad should pay attention to.
3 Key Elements of a Successful Pay Per Click Ad
Keywords: This is where you make or break your pay-per-click ad campaign. Your keywords should of course be highly relevant to your niche. This should be reflected in your landing page (the page visitors land on when they click on your ad).
You should spend a good amount of time doing extensive keyword research before you write your pay-per-click ad because what you think may be a popular keyword or keyword phrase may not be.
Headline: Your headline is what potential visitors see first, so it is yet another vital part of your pay-per-click ad. Some internet marketing experts say that you have less than three seconds to grab a prospect’s attention — and you have to do it in 25 characters or less (the headline of a pay-per-click can only be 25 characters (not words, characters)). Hence, each character is a precious space.
Pay Per Click Ad Writing Tip: If you don’t remember anything else, remember this – get your main keyword(s) in your headline. Remember the goal is “targeted” traffic. Your keywords drive targeted traffic.
URL: Your URL should also contain your keyword where possible. For example, if you have a site selling antique dolls, an excellent URL would be antique-dolls.com. This not only tells the potential visitor what your site is all about, it tells search engines too – and this is what pay per click is all about – making it easy for search engines to properly categorize your site so that they can deliver “targeted” traffic to your site.
In tomorrow’s post, we’ll discuss how to tell if pay per click is a form of advertising you should engage in to market your blog.
Written by Yuwanda Black from Inkwell EditorialPosted on March 16th, 2009 and filed under Promote your blog
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10 Responses to “Blog Marketing: An Overview of Pay Per Click”
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what is the best ppc that can you recommend for affiliate…
thanks for this tips
Well thought out write up on PPC and very well explained.
With all due respect yuwanda, these lousy tips have been discussed so many times in so many different blogs. And they are pretty much obvious too.
I love reading your posts when they tell something new and unique. You are a terrific writer and please keep it that way. Thanks.
I think this is an informative post in an easy to read and understand format.
We all have to be reminded how important these points are.
Thankyou.
@hitesh sahni: Not all of us operate with the same level of knowledge. So, while these tips may have been old hat for you, at least two respondents wrote in saying the exact opposite.
While I’m glad you appreciate my writing, my goal with posting is to be of help to as many as possible who read my posts.
I wrote this post from an “elementary” standpoint b/c I don’t see PPC discussed much in relation to blog marketing. It’s usually used by experienced internet marketers who do affiliate marketing. And, they understand all of its nuances. But most bloggers don’t operate at this high level of knowledge when it comes to PPC.
If PPC marketing is something you know well, then contribute by leaving more helpful info/tips in the comments section.
That would be much appreciated.
Event though the tips may have been repeated we tend to forget it and carry on but when they are raised again it refreshes our knowledge and improves our knowledge about it. Thanks for sharing.