Blogging: How to Get New Life Out of Old Posts

I get asked a lot of the same questions over and over again. And, while I want to answer everyone who contacts me with a question, it’s just not possible.

My blog is four years old and I have a few hundreds posts. My website is ten years old, and has over three hundred pages on it. Buried somewhere on these pages is usually the answer to the question.

What I used to do was Google key phrases until I find the post that answers the question. Then, I’d send the link to the appropriate post to the person who asked the question. But doing this five, six or seven times a day is just not possible. So what I did was to tell respondents how to find info on their own on my blog and website. How did I do this?

On the home page of my website is a notice that reads, Need Freelance Writing Advice? How to Find Information on This Site.

Posting this notice did three things: (i) it cut down on the number of queries I received; (ii) it gave new life to old posts; and (iii) it increased the amount of time visitors spent on my site.

Usually, once people know how to find info on your site, they will look for info over and beyond what they originally came for. And, as any online entrepreneur will tell you, the longer a visitor spends on your site, the more of a chance you have of converting them into a loyal reader/customer.

Want visitors to find stuff on your website or blog?

Using a Google Search Box, How to Find Information On Any Site

1) From any page on the site, go to the Google Search box.

2) Type a keyword phrase into the box there. Make sure the site URL is checked, NOT “Web”.

For example, if you wanted to know what the acronym “SEO” stood for, you would type “SEO” into the box.

3) Click “Search”.

A list of pages will pop up. Be sure to cursor down and click on articles listed below the title bar that will read something like:

Web Results 1 – 10 of 25 about ?? from [site name you typed in].

While I still get quite a few queries a day, now all I have to do is send an email with the above notice, instructing visitors on how to search the site for what they need.

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Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.

8 Comments

  1. Marketing Man February 23, 2009
  2. Portland Web Design February 23, 2009
  3. Charles Kaluwasha February 23, 2009
  4. urt February 24, 2009
  5. Web Talk February 24, 2009
  6. Dennis Edell February 24, 2009
  7. Matty Byloos March 5, 2009
  8. Maqsood June 14, 2011