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Newbie Affiliates: How to Choose Affiliate Products to Market

Posted by on 21st Jan 2009 | 8 comments

As I talked about in Monday’s post here, I just started to market my first affiliate product.

Well, I’ve tried others passively, but this is the first time I’ve hunkered down and really put time into marketing a product. With the others, I just stuck a link on my site. Not surprisingly, I made little to no money with this “marketing strategy.”

I kind of fell into promoting my current product. Now that I’ve experienced great success with it, I’m looking for my next affiliate product to promote. There’s so much junk out there though (have you ever waded through Clickbank?) that’s it’s hard to know where to start. Here’s how I’m going about it.

Guidelines I’m Following to Find Profitable Affiliate Products to Promote

Sticking to My Moral Code: I can’t promote garbage, so I’m looking for products that I believe in. This will be different for every person.

For example, there are a lot of payday loan products out there to promote. But, I don’t believe in payday loans. I think they’re a bad idea – particularly for those they target (the poor and working class). Again, this is just my opinion. So, I’m staying away from these types of products because they go against everything I believe in about getting and staying out of debt.

Promoting What I Know Or Have an Interest In: What I mean by this is to choose products and/or services you’re familiar with and/or have an interest in getting to know more about.

I’m doing this because as I discussed in the aforementioned post here on Monday, article marketing is the avenue I’ve chosen to promote my affiliate products. I’ve used it for years to market my ebooks, and have had great success with it.

When you pick what you know, it’ll be easier to bang out good, informative articles in very little time.

Choosing Unsaturated Markets: This can be a little sticky and requires some research. And this is why I think so many fail at affiliate marketing. Some markets are so oversaturated that it will be hard to get your affiliate site noticed — no matter how good the product is. For example, the “make money online” niche. I wouldn’t go near that with a 10-foot pole.

I tend to be pretty good at spotting trends, which I talked about in my 2008-2009 Freelance Writing Jobs Report. So, I’m banking on this to find my next lucrative affiliate opportunity. I already have a couple of products I’m honing in on.

Choosing a Product That’s Believeable: What I mean by this is, some products are hyped to the extent that no one believes the claims — even if they are true. When people are going to plunk down their hard-earned money for a product or service, it has to be one that not only works — but one they believe WILL WORK FOR THEM.

There’s a definite difference.

Do You Know of a Hot-Selling Affiliate Product?

If you know of a good product that makes decent sales, post them here so I – and everyone else who reads this post – can check it out.

FYI, for me, “decent sales” translates into three or four sales per day, preferably with an affiliate payout of $25 or more per sale.

I’m still a full-time freelance writer, so don’t have a lot of time to promote. So I’m looking for products that’s that will practically sell themselves with a good article marketing campaign behind them.

I’m New at Affiliate Marketing — Teach Me!

There are so many who are so much more advanced than I am in this whole affiliate marketing thing. So please, take what I say here with a tiny grain of salt. I just wanted to give those who are new to the field like me an inside peek at how I’m going about navigating the “affiliate marketing” waters.

And, if you have any insight to share, I’m all ears. As the title of this section screams, I’m new to affiliate marketing, so teach me. Wish me luck, as I do you!


Freelance writer and web entrepreneur. Learn more at InkwellEditorial.com's "About" page.

8 comments - Leave a reply
  • Posted by Cassie on 21st Jan 2009

    I got a 50% conversion rate the other day for some sippy cups I linked to on Amazon. I have a baby/parenting website with a page about weaning baby off the bottle. I mentioned that parents LOVE this particular sippy cup because picky babies who won't drink out of anything other than a bottle will actually use this particular sippy cup.

    In my experience, if you can attach a story to the product you're promoting (preferably a personal story) then it converts much better.

  • Posted by Jean-Guy Leconte on 21st Jan 2009

    I'm a big believer in promoting things that you would buy yourself or things you would use yourself. I've been working online gambling for several years even though i'm not a gambler i still love how sports and betting. I've also looked at several normal CPA offers and everything i go through the offers i fell like diet crap or credit cars no way i won't even bother.

    But i have found some good ones like gamefly video game rental or netflix rentals.

    So all that to say that whatver you promote make sure your happy with it.

    Good luck.

  • Posted by Mr Javo on 5th Feb 2009

    I disagree with you about choosing an unsaturated market. By doing that, you are exposed to lose money and time, promoting something that people won't buy.

    My point is to stay with the crowd and promote things that are popular and converting well for others. If you follow successful marketer's steps, you won't have to lose time/money because you know the product works!

  • Posted by http://www.thedotcom on 9th Feb 2009

    For those who want to be in this business,then a proper understanding of how affiliate marketing works is needed. And here is one realization; this can be hard work too and often the results may come late at first.

  • Posted by Malcolm Lambe on 10th Feb 2009

    I bought "Commission Blueprint" mainly because of the 80/20 rule they tout – pick a Clickbank product with gravity of at least 80 and a payout of at least $20. I literally spent days wading through scams like "Water4Gas", "YahooCash4Idiots", "Free Google Ads", "Penis Enlargement", "How To Get Back To Your Ex" ecetera before giving up in frustration. I wouldn't put my name to ANY of the products on Clickbank. And some of the other affiliate programs aren't any better (hello COPEAC). Now I'm actually approaching businesses with products I like and helping them to set up an affiliate program. I probably won't make much money for awhile but I'm betting I'll be able to dominate these niches and build a viable business.

    BTW you ever wondered how the scammers make those dodgey Clickbank/PayPal/Adsense earnings screenshots? I've replicated it with a simple line of javascript you put in your browser after opening your online account at Clickbank or PayPal or whatever. You can show yourself making hundreds of thousands of dollars overnight. Check it out – YahooCash4CompleteIdiots.com

  • Posted by Yuwanda Black on 10th Feb 2009

    @Mr. Javo: I see your point. I just prefer going in another direction.

    @Malcolm: Don't throw the baby out with the bath water. While I agree with you that the vast majority of the products on Clickbank suck, there are some diamonds in the pile. I promote my seo writing ebook there — and it's not definitely not junk. That's why I say you have to spend time wading through the crap to get to the good stuff.

    Interesting about how you can use a simple line of code to show yourself making hundreds of thousands of dollars overnight. That's just fraud. Thanks for making others aware of how easy this is to do. I never beleived those screen shots, but now know how it's done. Some people will stop at nothing to make an easy buck!

  • Posted by VoteAudrey on 14th Feb 2009

    Yuwanda, glad to see someone sharing honestly about their experiences with affiliate marketing. I am trying with LinkShare and will tweak as needed, spending time to research further as time allows.

  • Posted by Nabil on 13th Dec 2010

    Insane post.

    I'm totally feeling you. It ain't always about the money.

    Sure, the money plays an important role when it comes to affiliate marketing — but money isn't everything. One should focus on other stuff as well. At least that's what I do.