In yesterday’s post, I discussed how I recently started to promote an affiliate product, and how skeptical some buyers were when purchasing online. For those of us who spend a great deal of time online, buying goods and services over the internet is old hat. But, we are a tiny minority. Many consumers – especially those who don’t use the computer a lot – are extremely skeptical about making purchases online. Following are three tips for overcoming that.
3 Ways to Sell More Affiliate Products to a Less than Tech Savvy Audience
1. Provide Lots of Information: The more information you give about your affiliate product/service, the more trust potential purchasers will have in it. Information is the great equalizer. So fill your affiliate site with informative articles. And, not fluff either – real, useful information.
2. Cite Sources: If you can cite statistics, quotes, case studies, etc. from noted, outside sources in your articles – all the better. In the articles I wrote for my affiliate product (which has to do with foreclosures), I cited recent regulation in some articles, quotes from stories in leading newspapers around the country in others and statistics from noted institutions in others.
All of this lends credence to my articles. Credibility leads to trust, which leads to sales.
3. Give Technology Guidance: Many times when less than tech savvy consumers purchase a product online, they have no idea what a .pdf file is, for example. You’re going to have to do some hand holding with these customers.
In the access email they receive when they purchase from my affiliate site, I give explicit directions on how to access the file and which version of Adobe they need to open it. Going one step further, I even provide an email address and a phone number for purchasers to call if they have problems.
While this may seem like a pain (and it is sometimes) all of this reassures the buyer – and will turn them into repeat customers who won’t be asking for a refund, but will eagerly await your next product.
Selling affiliate products online is fun. But as with any moneymaking opportunity, it is not as “passive” as many would lead you to believe. It sure beats working for someone else though, and is a helluva lot more lucrative when you consider what you get out of it for the time you put in.