Comments on: Article Marketing: How to Run a Successful Campaign http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/ Blog Themes, Blog Design & Daily Blog Tips Wed, 08 Feb 2012 15:16:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Resell Rights http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/#comment-316408 Resell Rights Mon, 12 Jan 2009 10:16:46 +0000 http://www.bloggingtips.com/?p=4763#comment-316408 Marketing campaign is an essential part of any business organization. What needed is to go on in proper direction by targeting all the web pages where from you can gain all potential customers. Above post describes all such details regarding targetted marketing campaign. Marketing campaign is an essential part of any business organization. What needed is to go on in proper direction by targeting all the web pages where from you can gain all potential customers. Above post describes all such details regarding targetted marketing campaign.

]]> By: Ann http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/#comment-307989 Ann Thu, 18 Dec 2008 19:06:43 +0000 http://www.bloggingtips.com/?p=4763#comment-307989 Hi Yuwanda, this article was really timely for a few of my clients. They want to sell without educating. People like to build a relationship first, I like to send my customers relevant information like this and have them subscribe where necessary to the info they need. Most companies do not look at their overall cost of sales. If we are to be in a recession they need to be aware of how to maximize the coverage they can get through Article marketing which they can use in many ways. Thank you Hi Yuwanda, this article was really timely for a few of my clients. They want to sell without educating. People like to build a relationship first, I like to send my customers relevant information like this and have them subscribe where necessary to the info they need. Most companies do not look at their overall cost of sales. If we are to be in a recession they need to be aware of how to maximize the coverage they can get through Article marketing which they can use in many ways. Thank you

]]> By: Dennis Edell http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/#comment-307685 Dennis Edell Thu, 18 Dec 2008 11:55:54 +0000 http://www.bloggingtips.com/?p=4763#comment-307685 Wow did this hit home, very good article! With a background in direct sales and a company of my own, it is so often stressed to consultants....it is all about what the product can DO for the customer! :) Wow did this hit home, very good article! With a background in direct sales and a company of my own, it is so often stressed to consultants….it is all about what the product can DO for the customer! :)

]]> By: Claris http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/#comment-307422 Claris Thu, 18 Dec 2008 02:20:23 +0000 http://www.bloggingtips.com/?p=4763#comment-307422 Article marketing service utilizes search engine optimization to place their clients articles within the first few entries of specific search engine results. Article marketing service utilizes search engine optimization to place their clients articles within the first few entries of specific search engine results.

]]> By: Ian Brodie http://www.bloggingtips.com/2008/12/16/article-marketing-how-to-run-a-successful-campaign/#comment-307250 Ian Brodie Wed, 17 Dec 2008 20:34:18 +0000 http://www.bloggingtips.com/?p=4763#comment-307250 Hi Yuwanda - great article I find one of the most important - yet toughest - lessons for my professional service clients to learn is that selling is a multi-stage process. Before someone buys your product or service you must have established a level of trust and capability appropriate for the amount of expense or risk the client will take by buying from you. For costly products, or those where non-performance could cause big issues for the client, a lot of trust must be built up before they buy. This doesn't happen in one go -either a single article or single meeting in the world of face-to-face sales. You must use a series of interactions to move from unknown to favourite in the potential client's eyes. The old AIDA model can be a good help here if you view each letter as a stage the client must progress through. From gaining their attention, to raising their interest, to building their desire to buy, to driving action. For smaller impulse purchases this can be done in one meeting, sales letter or website visit. For complex and costly products it takes time to go up each step of the AIDA ladder. For a prospect who doesn't already know or care about you, and who may not even fully understand the problems they have - Attention and Interest are all about getting them to empathise with a situation you describe. At this stage they're not going to be interested in your solution - because they haven't fully understood they have a problem your solution deals with. Ian Hi Yuwanda – great article

I find one of the most important – yet toughest – lessons for my professional service clients to learn is that selling is a multi-stage process.

Before someone buys your product or service you must have established a level of trust and capability appropriate for the amount of expense or risk the client will take by buying from you.

For costly products, or those where non-performance could cause big issues for the client, a lot of trust must be built up before they buy. This doesn't happen in one go -either a single article or single meeting in the world of face-to-face sales.

You must use a series of interactions to move from unknown to favourite in the potential client's eyes.

The old AIDA model can be a good help here if you view each letter as a stage the client must progress through. From gaining their attention, to raising their interest, to building their desire to buy, to driving action.

For smaller impulse purchases this can be done in one meeting, sales letter or website visit. For complex and costly products it takes time to go up each step of the AIDA ladder.

For a prospect who doesn't already know or care about you, and who may not even fully understand the problems they have – Attention and Interest are all about getting them to empathise with a situation you describe. At this stage they're not going to be interested in your solution – because they haven't fully understood they have a problem your solution deals with.

Ian

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