Blogging in a Recession: How to Keep the Visitors Flowing In

According to the latest reports on CNN, Japan, the world’s second largest economy behind the United States, is officially in a recession. If you blog for money, this news should be important to you because bloggers run international “empires,” so to speak.

So, how can you keep the visitors – and the dollars – flowing in during a worldwide recession? Following are three things to keep in mind that help.

3 Ways to Keep Your Blog’s Visitors Coming Back During a Recession

Pay attention to existing subscribers: Most bloggers are so busy chasing new subscribers that they forget to fully service the ones they have. Most marketers make this mistake.

But, consider this, marketing experts say that it costs three to fives times as much time, energy and money to obtain a new customer (subscriber) as it does to sell more to an existing one. How can you capitalize on this?

Offer existing customers a special deal, report, ebook, teleseminar, etc. to show your appreciation. FYI, as this is the holiday season, it’s an ideal time to show your appreciation to existing customers.

Market Even More: On an almost daily basis, I receive emails from freelance writers who are struggling in this economy. What I tell them is what I’m going to tell you as a blogger – market more. Many make the mistake of cutting back on their marketing efforts in a tough economy.

This is the exact opposite of what you should be doing. And with blogging, there are so many free, effective ways to market your blog that it will only cost you time.

Stay Cool and Consistent: Blogging is all about consistency. Some bloggers make the mistake of cutting back on their blogging – especially if they feel like “nobody’s reading it any way.”

It’s like trying to find a good deal in a trendy neighborhood. To make money in real estate, it’s all about location – and timing. Same thing in blogging. If you have a blog, you’ve already staked out your location. Now, you need to turn the timing to your advantage.

How can you make blogging in a recession work to your advantage, ie, take advantage of this time? Write really insightful posts about what’s going on in the world at large – and make it relevant to your niche. This can really set your blog apart, building its reputation as an authoritative, insightful spot visitors will want to visit to keep abreast of how the world at large affects their life.

Remember, most people have a herd mentality. Meaning, they will always do what’s easy and what everyone else is doing. Recessionary blogging is about doing what’s hard – riding out the storm until things turn around; finding the relevancy in what’s happening in the world at large and bringing it to your readers; having faith that things will turn around (it always does you know).

So, chin up. If you want to keep your blog’s visitors coming back, even though major world economies are in a recession, remain cool and consistent – in your marketing efforts, and in your blog posting.

Written by Yuwanda Black from Inkwell Editorial
Posted on November 17th, 2008 and filed under Promote your blog
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