Blogging is a good way to earn money and build trust. But are you doing both the right way? Do you oversell to your readers? Let me tell you, overselling to your readers will neither earn you money nor will it help you gain trust. In fact, your relationship with your readers will degrade.
I have discussed on how to gain trust amongst your readers by writing and connecting. There is one another way which will earn you money and as well as earn you reputation. Affiliate blogging is one way to earn money using your blog. When you are selling product or services of others’ in your blog, you will earn a certain percentage of commission. The fact is that it is not as easy as you think. People don’t buy products from you if you throw up banners or affiliate links. You have to tell them why they should buy and why you are recommending it. While this is not the main idea I’m trying to convey through this post, it would do better if I introduced you what affiliate blogging is.
Without any further ado, let me point out few things that most of the newbie affiliate bloggers do in their blog. These things will decrease your reputation and also few of your loyal blog readers will unsubscribe from your blog.
1. Too Many Banners
I understand that you want to earn money. But having banners all over your blog is not going to make you money. Banners get less attention these days. People know they are ads and they often stay away from clicking it. Having one or two banners will get you better results. How many times have you put up banners and made zero commissions? I have experienced this when I was a newbie. Most of the times, you cannot convince people to take action by putting up banners. Being a blogger, you should have the ability to make your writing do the selling work.
2. Linking To Products That Will Have No Value To Your Readers
Let me be clear here. You will not know whether your blog readers will benefit from the product you are promoting. Every product out there will be of help to at least one of your readers. But your blog belongs to a certain niche. So stick on to that niche. You should not sell products that are not related to your blog. You cannot expect your readers to buy a book named “how to be a better writer” when you blog is about health and fitness. Indeed some people will be interested but the major percentage of them will be disappointed with it. Select the products that belong to your niche and recommend only those that will be of real value to your readers.
3. Never Over Promote Anything Unless It Is really good
This is something that annoys me and many of your blog readers. If you are selling a product, try to stick to certain limits. The product maybe good but you still need to be true and HONEST to your readers. Write a review of the product and point out both good and bad about the product. It will surprise you when I say that a review with combined views will get you more sales than a review with only positives. How many times have you purchased after reading a review that tells both the pros and cons of a product? Think like your reader and you will get more ideas about which will make more sales and get ‘honest blogger’ title.
There is always a limit between selling and overselling and once you learn this, you will be half successful in affiliate blogging. When you become known as the ‘honest blogger’, your readers will wait for you to review a product before they buy.
Do you oversell in your blog? Have you had good results by writing honest reviews? Please share your opinion in the comments.