Blogging Tips

How good is your conversion rate when it comes to making your visitors your subscribers? Do you have a poor conversion rate? Are people reading your blog once and never returning back? Surely this is not what you would want to see if you want to become a famous blogger or at least a ‘someone’ in the blogosphere.

I have seen blogs that get more than thousand readers everyday but still have a low subscriber count. The reasons for it vary from poor content targeted for search engine to too many ads in the blog. If you have less ads, you will be able to get the normal reader-to-subscriber conversion rate. But in order to get higher conversions, you need to follow certain things.

1. Focused Content
Having focused content in your blog will let your blog readers understand what your blog is about. If you have a health related blog and you write about your daily activities, few of your readers will only subscribe to your blog. The wide variety of topics you cover will make it difficult for your readers to follow. If your blog is about making money online, write posts that are related to it. You don’t need to write everyday. Even if you are writing only twice a week it is fine. But write only if you have something related to the topic of your blog.

2. Welcome Your Readers
Welcome your readers with a warm note. How would you react if you visit a blog and suddenly you hear a welcome note from the author? Wouldn’t you be more attracted to the blog? That is the same way everyone will react. Have a short audio or a video played when a reader visit your blog. Make sure the audio or video is short and to the point. People don’t like to hear long audios. Just introduce yourself and welcome them. You could add a audio saying “Hi. I’m [your name]. Welcome to my blog. Please feel free to read the helpful information the blog.” You can also ask them to subscribe to your blog.

3. Be Helpful
When writing blog posts, think how helpful it will be to your blog readers. If every single blog post is helpful to even one reader, you will become an authority in very short time. Before hitting the publish button, think how you can improve the post. Add information that your readers cannot find in the internet. By writing helpful posts, you are not only helping them but you also develop trust. Trust is very important.

4. Connect With Your Readers
Spend sometime connecting with your readers. Reply to the comments in your blog post. You don’t need to reply to each and every comment. But you should reply to the comments that add value to the post. Also visit the blog of your best readers and comment on their posts. You can also take your conversation to the next level by talking to them in twitter, skype etc. But don’t let this eat your time. Allocate a specific time for connecting with your blog readers.

Do you connect with your readers? Do you focus on a particular topic or write on a wide variety of topics? Please share it in the comments.

You can also check my other post on how to convert the free traffic you get into precious readers. It has different ways on how to convert your readers into subscribers.

P.S: This is my 50th post in Blogging Tips. I thank Kevin for having me as a writer here and I also thank the readers of this blog who have commented in my articles and voted for them social sites.