More than any other type of website, blogs are more likely to be abandoned or sold. There are many reasons for this. Some bloggers struggle to find the time to update their blog whereas others get frustrated at the lack of money they make. However I believe the number one reason blogs are abandoned is lack of interest ie. the blogger loses interest in the topic or in the blog itself (sometimes referred to as Blogger Fatique).
There are several reasons why a blogger loses interest in their blog topic, the main one being a lack of passion for the topic in the first place. Many people have started blogs in topics which they are unfamilar with or have no passion about because they thought there was a quick buck to be made. In the short term I believe a blogger can write about any subject but in the long term I believe that bloggers will lose interest if they are not passionate about the subject.
I don’t want to delve too deeply into the reasons why bloggers lose interest in a blog, I want to discuss what I believe is the best course of action for you when you find yourself in that position. In my opinion, if you have completely lost interest in your blog and you are updating it less and writing posts feelsl like a chore, then you should sell it sooner rather than later.
- The longer a blog goes without posts the higher the chance that earnings and traffic will drop. Regular readers to a blog will also frequent the blog less and less if it is not being updated. Therefore the value of the blog will decrease as time goes by which is why it’s better to sell the blog sooner.
- Most bloggers rarely make the decision to sell a blog quickly. Many believe that they will go back to the blog later and start it up again but this is rarely successful. Not only is it very difficult to get an abandoned blog started again, the reasons why the blogger lost interest in the blog in the first place usually remain and by this time, the overall value of the blog has decreased. Think about it from a buyers point of view. If the blogger realises quickly that they are losing interest and lists the site for sale then they will get a higher price ie. buyers are more inclined to purchase blogs which are still being updated rather than a blog which has been left to rot for a few months. Remember, if you list the blog for sale sooner rather than later it isn’t even obvious to readers of potential buyers that you have lost interest.
I’m not suggesting that bloggers should abandon their blogs the minute the going gets tough, far from it. However, when you come to the conclusion that you are losing interest in your blog and updating it feels like hard work, the sooner you sell the blog the better as the value of the blog will decrease as time goes by.
Bottom line, try and not let a blog rot to death. If you really don’t think that you will keep it long term then sell the blog and use the money you make to fund a project you are passionate about 🙂