Over the last few months I have taken part in several interviews on other blogs and doing so has made me appreciate why interviews are so great for blogs (infact, Steven Snell from Traffikd posted an interview with myself today). Interviews are incredibly easy for both the blog owner to setup and the interviewee to take part in too. In this post I will look at why interviews are so popular with bloggers.
You have probably noticed that many of the blogs you read regularly feature interviews on a semi-regular basis. Interview articles are not likely to be posted every day but every week or every other week you might see an interview with someone who is important or well known in their niche.
With email interviews the blog owner usually sends the interviewee a list of questions which they can answer in their own time and then return to the interviewer. This method is preferred by many people because they don’t have to set aside a specific time to participate in the interview. The blog owner can write the question in their own time and email it and the interviewee can respond when it suits them too. Since email interviews are not conducted in real time, the interviewer may have to email in response to some questions so that some points are clarified or expanded upon.
Also, the initial research into the questions won’t take long if you are familar with the person who is being interviewed (and if you keep up to date with news in your niche this should be the case).
It’s very common in interviews for the interviewee to talk about something which hasn’t been announced or discussed anywhere else. If this does happen in your interview you might get a bucket load of links because they have revealed something groundbreaking. Also, if the interviewee has their own blog they will probably link to the interview on it.
Interviews are not something which you should add to your blog every day however they should prove a welcome addition to your regular blog posts and will give your blog more variety. If a blogger emails you with an interview request I’d definately recommend taking part.
In the future I will be adding more interviews to BloggingTips so if there is anyone in particular you want to see interviewed here please let me know. Again, don’t forget to check out my interview at Traffikd.
Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and Google+.