The name which you attach to your blog posts carries more weight than a lot of people realize. As your blog grows, so does your profile, which means that future blogs you own and posts you write will probably get more exposure because you are known within your niche.
Of course, many bloggers do not want to use their full name on their blogs. I personally use my real name on all my posts however many guest posters at BloggingTips have chosen to just use their first name or a knickname and I appreciate the reasons why many people do not want to attach their real name to articles they write.
In todays online world it is painlessly easy to search for someones name and bring up hundreds if not thousands of references to them : blog posts, social media profiles, forum posts etc. Nowadays many employers search applicants names on the web to see what they can find out about them. Depending on your situation, this can be a good or a bad thing. For example, all of the blogs I write on are either business or tech related. If I was to apply for a job then I don’t believe any of the articles I have written will harm my application in anyway, infact, it might even help me get the job. However, if I blogged on a topic which many people had different opinions on then there is a chance it could hurt my job application therefore I would think twice before attaching my real name to these posts. Views on politics, religion and even sports can spark a lot of heated debate and you never know what side of the fence your employer will sit. Even if they agree with you on a certain subject they might not be too happy about one of their employees having such a public profile online.
It might not be employers you are worrying about. You might want to hide your identity online from friends or family. Whatever your reason for not wanting your real name online or attached to specific websites, I believe there are some good benefits of using a Pseudonym or Alias instead of just attaching your first name to posts. Authors have been using Pseudonyms for many years. Infact, some of the most popular authors you see in your nearest bookshop use a Pseudonym.
So why would a blogger want to change the name they write under? There are actually many reasons why it would be beneficial to do this, even if you have no problem revealing your real name online.
Consider a blogger called David Jones who has just started a blog similar to this one eg. blogging advice. David did not want his real name displayed on the site so he used the author tag ‘Dave’. David’s blog starts growing quickly so he decides to launch a blog about making money online. He also refers to himself as ‘Dave’ on this blog. Most readers would refer to David as ‘Dave from XYZ.com’ or ‘Dave from ABC.com’ or whatever and unless he specifically tells his readers that he also runs the other blog no one will know they are run by the same person. This might be what some bloggers want in some instances however in this instance, since the two blogs will be of interest to the core readership of both blogs, it’s in Davids interest to broadcast that he is the main author on both sites.
If David chooses to tell his the readers from his blogging advice blog that he has started a new blog which covers making money online topics then this 2nd blog should grow quicker than his first because many of the readers of the first blog will start reading the 2nd because it covers a similar topic. However, one thing you need to realise is that whilst his 2nd blog has grown because of the association to his first blog, his own profile has not grown. He can’t start writing for other blogs using the name ‘Dave’ and assume that readers will know who he is and if he ever sold these websites his profile would effectively disappear ie. if he sold both blogs then he would effectively be starting from scratch with his next blog.
Now consider that instead of just using ‘Dave’ he chose a pseudonym, a name which he will use for all his blog posts. Lets assume he chose to use the pseudonym ‘David J Stoneson’ for his blog posts. Readers of both blogs would quickly realise that it was the same author and if he ever chose to sell those blogs, the name ‘David J Stoneson’ would still be known to readers of his old blogs and a search for his name on Google would produce a list of all the articles he had wrote too. As I said at the start of this post, the name which you attach to your blog posts carries more weight than a lot of people realize and if you are lucky enough to develop a blog with thousands of readers, you should really capitalize on your identity.
If you are currently just displaying your first name on your blog then you should strongly consider using a pseudonym instead. Likewise, those who blog about topics such as religion or politics should consider the benefits of using a pseudonym.
Please leave a comment if you have used an alias before, using one currently or planning on using on in the future. I’d love to hear everyones thoughts on the subject
Kevin Muldoon is a professional blogger with a love of travel. He writes regularly about topics such as WordPress, Blogging, Productivity and Social Media on his personal blog and provides support to bloggers at Rise Forums. He can also be found on Twitter @KevinMuldoon and Google+.