Google improves flash indexing

Google have developed a new algorithm for indexing textual content in Flash files of all kinds. They have been working closely with Adobe so that the text within flash files can be indexed.

How does this affect bloggers? Well, for a start it means that you can use a flash logo on your blog instead of a gif, jpeg or png file and not worry about losing some potential traffic. However, more importantly, it should encourage an increase in flash advertisements. At the moment many advertisements have preferred images instead of flash as their keywords can get indexed via the alt tag in the banner. We may now see some advertisers and affiliate networks pushing more creative and dynamic advertising options to publishers.

When you think about how long flash has been used on the internet, this is something that should have been done a long time ago so it’s good to see Adobe and Google work together to resolve this.