Should My Blog Name Match My Domain Name?

Posted by Alex Cristache on 29th May 2008

Good post, Eric. This question keeps haunting many startup bloggers. Anyway, this answer might be quite simple, with two options:

1. If you're looking for long term search engine commitment and quality branding, have your domain match your blog's name.

2. If you're looking for a quick growth in rankings, go for a SEO friendly domain name. However, in the long run this will make your blog a bit exclusive in a search engine's book, from my point of view.

There could be a 3rd possibility, one that this blog has taken. The name (Blogging Tips) matches the domain name, which ads a lot of power to it in a niche. By doing so, this blog is branded with a powerful keyword and a name adopted from this keyword. It's the same case as with Daily Blog Tips and many other blogs.

Posted by Shawn on 29th May 2008

It's good to brand yourself online with your own name because you gain credibility faster. Also, people respect and trust you more too…:-)

http://www.ShawnDrewry.com

Posted by welly on 29th May 2008

hi there, it's 1st time for me to jump in your blog. your blog is one that my friend recomended for me because your blog is include in dofollow blog. I think your blog is full of information that useful and it can be share with me because i'm is begginer. It's a benefid to me to know you more and make you as my friend on the bloggers word. Greetings….!

Posted by aoc gold on 29th May 2008

it has a strong impact in terms of click through, but how about for your SERP ranking? in your example, the one with the unrelated blog name outranked the one that has a related title, is this purely coincidental?

Posted by ajay @ readerszone on 30th May 2008

you have a very good post to comment ratio.

approx 7 comments for each blog post

Posted by spidro on 30th May 2008

nice post , i agree with you people will always trust you, but i don't see it necessary in case if you already have domain doesn't match your blog name and good ranking

Posted by Rob O. on 30th May 2008

To me, it does make sense for the blog name to match the domain name. It's more memorable, cleaner, and generally, ensures that the blog name will be concise…

Posted by Fuller Figure Fashio on 30th May 2008

I think it's important that the domain matches the blog name that maches the content. Blogs that have a domain name or blog name that doesn't match the content makes me think that they tried blogging on one topic and have now changed their minds and are blogging on a different topic and they lose credibility in my eyes.

Posted by diy help on 31st May 2008

Yes, I do agree tht the blog name should match with the domain name cos it'll be easier to find ur site and I'm a user too so I tink the best way is to match your blog name with you domain name

Posted by Behrad on 1st Jun 2008

I agree with Rob O. Your blog name should match your domain name. When searching on Google I always look at the domain name beside the title. So if I think it's relevant (and it matches with the blog title & domain name) I click to see the results, if not I skip that result!

Posted by Abdul on 1st Jun 2008

Nice post Eric, recently i also wrote a post on choosing a domain name which can be viewed by clicking here. Keep up the good work, and i hope that you'll leave a comment at my blog!

Posted by Jenn at Nicheplicity on 20th Oct 2008

I agree with you that it makes sense for your domain to indicate what the site will be about. I think that increases clickthroughs in the natural search results for sure. There are some sites, like Amazon, that have such a strength that it doesn't matter- but you sure can't beat it for start up sites!

Posted by Mimmo on 3rd Apr 2011

I use my match my domain but I have seen other blogs that have a different name for the blog then the domain name. I use my own name for my domain. What should I do?

Mimmo
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