There is a term used in business and marketing called the “silo effect” which refers to a lack of communication or coordination between business units and/or marketing efforts. Instead of working together, each team focuses solely on their own goals with little regard to everyone else’s efforts. It occured to me this week that bloggers should ask themselves whether or not they’re guilty of the silo effect on their blogs.
What do I mean by blogging in a silo? It’s simple. Blogging in a silo means you aren’t integrating your blog-related efforts so they work together to support your long term blogging goals. If you’re spending time on Facebook, make sure your efforts provide some support to your blog. If you’re attending a conference related to your blog’s topic or to blogging in general, make sure your efforts support your blog. Talk about your blog, and spread the word beyond your blog posts and online activities.
None of these activities are revelations when it comes to promoting your blog, but establishing an integrated marketing plan and coordinated business efforts to grow your blog is something that can be overlooked easily. Don’t let your efforts operate as individual silos. Instead, bring all of your efforts together in a single, strong, strategic plan, and you’ll find your blogging goals become much more attainable.