You’ve heard all the SEO tips…
“Place keywords in your post titles.”
“Use h1 and h2 tags here, there, and everywhere.”
“Make sure that blah, blah, blah, SEO trick, blah, blah etc…”
Now, I am not discounting the fact that SEO is important to ranking your posts, and pages, and your blog altogether, but I have seen numerous bloggers forgetting one important detail when they are writing.
The human being on the other end of the post!
If you are writing an article, and conveying valuable information, keep in mind that it is humans that have emotions and the ability to have their lives affected by what you write. Humans are the ones who make comments, interact, purchase advertising and affiliate products through your blogging.
Search engines don’t.
Also keep in mind that Search Engines are in business to make a profit (you mean they make money off of all of this Page Rank stuff?). And quite frankly, search engine traffic only accounts for a small amount of the total traffic on the web.
Humans will have their own individual criteria when judging the value and “Diggability” of your posts. They also will not return to your blog if they feel you write junk…or if they feel that you fail to understand the audience you are writing for.
Search engines will, if your “junk” post has great keywords, keep sending traffic to that badly received post, possibly spreading a wildfire of bad attention to your blog.
Search engines use an algorithm that only judges your post for their search results.
Humans use their judgment and emotion to rate your posts and comment on them. If you write a great quality post, you can get more productive traffic from the viral effect than you could from the search engines.
In closing, when you sit down to write your next post, focus more on the fact that it isn’t Mr. Google that cares what you write or will take action on what you said…it’s Mr./Mrs. Jones.