1. TEST KEY COMPONENTS OF YOUR WEB DESIGN FIRST
If your website or blog is not generating any traffic, there is not even a good way of testing the main ingredients of your marketing campaign to see why it’s not working. And you can’t roll out a large traffic campaign before you’ve tested your site because you risk losing sales and looking unprofessional to potential business partners and affiliates.
The only way to combat this problem is to get instant traffic to your website so you can test key components of your sales process before you start that large-scale traffic campaign you need to ensure future success of your blog or online business. These four steps will show you how to generate qualified traffic to your site, so you will not have to speculate as to how your future marketing campaign should be structured, you will actually KNOW what works to get that huge influx of visitors to your new site or blog.
2. YOU MUST BUY TRAFFIC WITH A PAY-PER-CLICK SEARCH ENGINE
By using this method, you will be able to test your article writing and copy writing skills within a week or two. These web companies allow you to bid for top-ranking positions under keywords of your choice. For each visitor who searches the keyword(s) you bid on and then clicks through to your site, you pay whatever you bid. Prices typically range from five cents to a few dollars per click-through for popular keywords.
You can then test how well your ad copy or blog writing is doing by examining the top keywords that you bid on that are having the most success in generating the most web page viewers to your site. For example, if your site sells poster art and the keyword “poster” is generating 50 clicks to your site, but “color poster” is generating 100 click-throughs to your web page, then you know you should be using more descriptive phrases in your content to get those specific web visitors to your site that will buy your poster art.
3. DO NOT USE A FREE SITE SUBMISSION BUSINESS TO GET YOU LISTED IN GOOGLE
This is a great lesson that you don’t want to learn the hard way. Because every major search engine has their own strict guidelines that you must adhere to, you cannot trust a free site submission company to take the time and the care needed for you to generate a decent rating at any of the major search engines like Yahoo!, Google or AOL Search. You have to take the time yourself to make sure that each time you submit your site to a different search engine, you are abiding by their strict individual guidelines.
There are some decent site submission companies that will do a good job on submitting your site to all the major search engines, but you will have to pay a few hundred dollars to get it done right. Try to do some research first on which companies have the best customer testimonials before you send them any of your money from your promotion budget. Also, you should make sure that they will throw in some keyword site optimization for your web pages along with the fee for the site submissions. Every good company will do that for you these days because of the huge competition out in cyberworld amongst site submission companies.
4. USE VIRAL MARKETING TO GENERATE FREE WORD OF MOUTH ADVERTISING
The concept of “viral marketing” is not as sophisticated as you might believe. Nowadays viral marketing can be as simple to develop as just adding a byline to all of your future newsletters you will send to your web site or blog subscribers. For instance, by including the phrase “If you really loved reading this article, please be sure to forward it to a friend!” you will automatically generate at least 40 new visitors to your site within hours if done correctly.
Other methods of great viral marketing techniques include offering a free trial of your service with a “share this great resource” button on your home page. If your service offers something of value to your site visitors, you can be sure that a happy web visitor will be sure to pass the service along to their friends who also might like your service.
Lastly, you could hold a contest on your site, and give participants an extra entry for every friend they refer. Everybody likes to win something for doing almost nothing, so this is a sure-fire method to get in the game of viral marketing that will work wonders for almost every website.
5. TAKE ADVANTAGE OF AN AFFILIATE PROGRAM
This is one of the best methods around for generating tons of website traffic to your site without wasting a dime of your fast-diminishing pile of promotion dollars. The way affiliate programs work is very simple. For every paying customer your affiliates that you signed up with refer to your site, you pay them a commission. And since you only pay when you make money, it’s an extremely low-risk option.
Your affiliates will send visitors to your site using banner ads, text links, letters of referral and so on, while you track these referrals using special software. This software helps you to track the traffic and sales of your affiliates so that there is no doubt about how much you owe them for referring paying customers to your web pages. You can also generate more like-minded affiliates to your site that are in your specific field or subject on a weekly basis, thus increasing your customer base tenfold within a few months.
These techniques should be a part of your ever-expanding marketing plan so your website or blog traffic will be never-ending.