Successful blogging lies in attracting new readers and having those readers come back for more. The more you know about your readers, the better chance you stand of delivering for them. The people who actually visit your site and/or subscribe to your posts may be different from the audience you had in mind originally, so it’s a good idea to do what you can to get a better idea of precisely who is dropping by and why.
At one of my clients blogs, they go far beyond the brochure ware of most…
Since I’ve started to blog here at BloggingTips, I’ve received a few invitations to write for other blogs.
Let me say up front, I’m always thrilled and flattered when I’m approached. But, as a busy freelance writer, the commodity I trade is time. I simply can’t take on every gig. Otherwise, I’d never have time for my work.
Following are five rules (guidelines, suggestions) to adhere to when approaching others to write for your blog.
1. Value-Added Proposition: One of the ways I evaluate these blog writing propositions that come my way is via…
As a blogger, you deal with information. Keeping up with the flow of information in the subjects about which you’re blogging can be a challenge.
You need to stay up to date in your area, but too much information is as bad as too little. There’s always the risk that you’ll drop into a black hole of information overload, and will spend time researching and managing information which you could be spending on creating blog posts.
Here are six ways to collect information for blogging:
1. Google Alerts - get email messages…
$400,000 cars always appeal
It is slowly sinking into my sometimes Neanderthal-like brain that the URL you choose for your webpage (or blog post title) has a distinct bearing on it’s visibility to the search engines. Picking something witty and clever is a waste of time. The search engines don’t do “witty.” In fact, I sometimes wonder if they do “factual,” either, but that’s for another, “inspired rant.” That term by the way, I stole from Amy at Write From Home.com. She stole it from a lawyer, and anything stolen…
The power of blogs is buzz, or conversations and Web links that bounce from blog to blog and gather mass and impact. Companies that use blogs as buzz-building tools are finding substantial readerships of people who avidly want to know what the blogger has to say and respond with comments to every new posting. The best part is that they often spread that message to others within their sphere of influence through blogs, instant messages, or e-mail.
Word of mouth is one of the strongest marketing tools your company can use. For example,…
Even though blogs rely heavily on search engine optimization and the blogosphere to spread the word, you don’t need to have your own public relations team to get a little media coverage. In fact, there are several ways you can do your own PR for your blog for free.
Create a Press Page
The first step should be for you to create at least a press page for the media to visit. This should have some basic information about you as a blogger and about the site, and contact information (in particular,…
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