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Paying for Diggs and Stumbles

Posted by on 31st Mar 2008 | 4 comments

Every blogger wants his or her posts to catch fire on Digg or StumbleUpon (or the social site of their choice), but would you ever pay for Diggs and Stumbles? 

It’s not a new phenomenon.  In fact, many social sites try to combat paid submissions, but there are still many sites out there like Subvert and Profit where advertisers can pay people to Digg, Stumble, etc. blog posts or web pages and where bloggers or internet users can sign up to get paid to submit those Diggs and Stumbles.

As a marketer, I can certainly see the value in paying for submissions to social sites, and I’m sure if I still worked in Corporate America, I’d probably be paying for them.  However, as a blogger, I don’t like it.  I like the idea of the best content rising to the top naturally and everyone having a fair shot at being “discovered” through social sites.  Of course, reality then strikes and I remember that sadly, much of the content that currently rises to the top of Digg, etc. has not gotten to that spot naturally (even if submissions for that content weren’t paid for).  Instead, there is often an organized effort or key people involved in bumping certain content to the top.

With that in mind, what do you think about paying for Diggs and Stumbles?  Alternatively, what do you think about getting paid to Digg or Stumble content for advertisers and marketers?


My name is Susan Gunelius, and I am the author of three business-related blogs, www.MarketingBlurb.com, www.Brandcurve.com and www.WomenOnBusiness.com. I am also the Guide to Web Logs for About.com (a New York Times company) at http://weblogs.about.com, and I write three travel and family-oriented blogs at www.TheDisneyTraveler.com, www.PlayLibrary.com and www.OneBookTwoBook.com. I spent over a decade working in the marketing field for some of the largest companies in the world including divisions of AT&T and HSBC. Currently, I work as a freelance writer and copywriter, author and professional blogger, and my first two business nonfiction books will be published in 2008. I also teach a course about copywriting through the Absolute Write University (www.AbsoluteClasses.com). You can find more information on my website at www.SusanGunelius.com.

4 comments - Leave a reply
  • Posted by Kevin on 31st Mar 2008

    I have to agree with you Susan, as a blogger I don't like it. I never could get into Digg because it seemed like all the posts which reached the front page got there using less than trustworthy techniques.

    Though I don't use social sites like digg often I do use stumbleupon from time to time and I'm a big fan of it so I hope paid sites like this don't become more common. Though the skeptic in me suggests that it will.

  • Posted by Andy MacDonald on 31st Mar 2008

    A also agree with you Susan. I would much prefer my content be voted to the top naturally then pay for the bumps. If you provide truly valuable content, then you shouldn't have much trouble in getting some good referrals and votes on these social media sites.

  • Posted by Janette Toral on 2nd Apr 2008

    I actively submit content to StumbleUpon, Delicious, and Ximmy (where I just submitted this post). Definitely, having any form of automation and payment for these activities should not be encouraged. However, I support giving incentives to users who submit high quality content on a regular basis.

  • Posted by lee on 11th Jan 2011

    Is it any different to paying for Google Adsense to be displayed on others hard work and efforts across the net. a lot of people turn to displaying ads because their hard work does not pay what they expected or nearly enough "I had 350,000 unique page views to one site one month and earned 20% £60. And people that do not like doing hard work and have got money pay for the ads.

    Stumble Upon sell adds to the users if they want more views, it sounds like this company for Diggin are providing a service that seems quite natrual.

    I think it is as fair as Google adsense to people that work hard for the views.

    I was looking for paid for Diggs for a totally different reason, I am in competition with a friend not for money from digg views but to be first on page one of Google for a particular search term. he said article marketing does not work for improving rankings. It does, but am looking for a quick boost past page two he is on 5,

    "Its A Long Story" and he has already started to try to use under hand tacktics and cheat by stealing content from my websites and using them on his and he has money on his side. lol – and hes a Christian lol "I dont Know"

    many thousands of naturally looking visitors on top of the ones I am getting to my home page- and not looking paid for would do the trick very nicely indeed. If I had the money I would do, and risk losing my account, not an issue just as long as I get the visits first. :-)

    But as a kind a blogger and a sporting personality I would feel much more satisfied knowing my Digg received the views because I had found something useful for readers.