Marketing is not just about promotion; the marketing concept is also about discovering the needs and wants of a customer. A lot of marketing is about understanding your customer’s needs and wants and making sure that you build a product that satisfies those needs and wants efficiently and profitably.
Research on blogging indicates it is not a good idea for a corporate blogger to focus solely on discussing their own products and services extensively, rather the better blogging strategy is to discuss customer issues and concerns. If a company receives customer feedback and improves its product in response to that feedback, the company will also have improved its brand online. When the customer helps develop the product, customers are more likely to evangelize a product and brand.
If your company does not engage your customers, you’ll not know that there exists the opportunity to make additional profit and satisfy a number of customers. Use a blog for customer feedback and discussion about products and services and you will help to build your brand online. Every customer request received should not mean a change in product design, but it is important to explain why a design change is not possible. Your customers will typically respect your reasons for not making the change.
Marketing is a planning process, and each company has to decide how to get the most return from marketing dollars. Blogs are a good way to connect with customers but might not be the best way for every company. That is why it is important for a company to conduct research into their blogging community to determine if blogging is an opportunity for their company and is right for them.
