Choosing a URL for your blog post

Rolls Royce Phantom Coupe
$400,000 cars always appeal

It is slowly sinking into my sometimes Neanderthal-like brain that the URL you choose for your webpage (or blog post title) has a distinct bearing on it’s visibility to the search engines. Picking something witty and clever is a waste of time. The search engines don’t do “witty.” In fact, I sometimes wonder if they do “factual,” either, but that’s for another, “inspired rant.” That term by the way, I stole from Amy at Write From Home.com. She stole it from a lawyer, and anything stolen from a lawyer is fair game as far as I’m concerned. Amy enjoys never setting an alarm clock and not wearing a bra to work – both of which work for me.

Anyway, back to the URLs. As I thought about naming this post, I came up with things like: “naming your babies,” and “witty rejoinders for blog posts.” Neither of which are likely to have any impact on the search engines. At best, I will have a lot of visitors annoyed at the fact that this is not the correct place to help them choose a name for their latest bundle of joy. Or bundle of puke-and-green-excrement-producing, kiss goodbye to the rest of your life. Depending on your perspective. So, I settled on this name. Descriptive, should appeal to the search engines – I hope.

Here are a few others I have produced in the past. This one, “Irish Investors crying in their beer,” I thought was particularly clever. 😥 No, not really, too witty, didn’t get a lot of traffic and, at the time, I wondered why. So, I learned. This is one of my more recent attempts: “Rolls Royce Phantom Coupe Redefines Luxury.”

I think I have it right with this one. It has all the keywords I want. Rolls, Royce, Phantom Coupe, Luxury. In fact there is only one word that is not an appropriate keyword. I am keen to see what others think. Take a look at the post and tell me what you think. I would also welcome any suggestions. What would you have named this URL|? Also, if you have been particularly clever with one of your recent posts – leave a comment and tell us about it.

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18 Comments

  1. Mark Knowles March 11, 2008
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