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Mark KnowlesMaking money blogging – writing other people’s blogs

Written by Mark Knowles from Mark Knowles on February 26, 2008

There is more than one way to skin a cat.

Apologies to all cat lovers, this is just an expression and in no way am I advocating the skinning of cats. Unless they wake me up with their howling at four-o-clock in the morning.

It occurred to me that most of what I see written about making money blogging tends to look at the “normal” ways of making money blogging. Andy rightly pointed out that there are four basic ways to make money on the internet, but I would like to respectfully suggest another.

Writing other people’s blogs

As you start out on your online money making career you will discover one of the harsh realities of the internet – it’s a big place, and, much like the real world, is populated with people who think it’s OK to rip other people off.

And this includes the blogs offering what I consider to be slave wages to new writers. These sites offer anywhere from $3 per 300 word post down to sums not even worth mentioning. But – these people are not looking for bloggers – they are looking for the cheapest unique content they can lay their hands on. Not the same thing.

What is a blog post worth?

It does of course, depend on a number of factors. Most importantly, as far as I am concerned is - how much time will it take? If the subject requires heavy research, it’s safe to expect to be paid more than if you are just being asked to write a personal opinion.

I shan’t bother going into great detail as to the rights and wrongs of offering extremely low wages to blog writers. If you are interested in a few heated discussions on the subject, take a look at Deborah Ng’s blog Freelance Writing Jobs. There are any number of discussion threads on the subject. I can only give my own personal opinion here. I am looking for a celebrity blogger for one of my blogs, The Luxury Property Blog. And I am not interested in finding some one who will work for peanuts. (anyone interested can contact me through my profile here.)

What I will say is that, although it is tempting to take these low paying jobs when first starting out, they are unlikely to offer anything worth while as far as exposure goes. Many of them tout themselves as being a great platform for gaining exposure as a new writer. But, with the best will in the world it takes anything up to 18 months to get a blog to the point where it has a decent readership. Sure, there are ways to speed this process up, but it’s fair to say – if they can’t afford to pay a decent rate for content, they are unlikely to have the wherewithal to promote their new, “soon to be the biggest thing on the internet.”

So, I know what I consider to be a decent rate for paid blogging – what do you think is a decent rate ?

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Written by Mark Knowles from Mark Knowles on February 26, 2008 | Filed Under Blogging
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5 Responses so far | Have Your Say!

  1. Andy MacDonald  |  February 26th, 2008 at 1:16 pm #

    Andy MacDonald - Gravatar

    Hi Mark,

    Another great post from you. I also just wanted to say thanks for linking to my Monetize Your Blog post from this post. I have just searched your own website and was unable to find a method to contact you so forgive me for saying thanks in the comments and not by email.

    Thanks again. I appreciate the links, im a fairly new blogger, so all the links/publicity really helps!

    Andy

  2. Internet Marketing Joy  |  February 26th, 2008 at 5:34 pm #

    Internet Marketing Joy - Gravatar

    Awesome post Mark!..Thanks a bunch for sharing this one. Oh, by the way, I remember when I was in College I used to skin cat..^^…so I really don’t mind you introduction..^^

  3. Stewart Schatz  |  February 27th, 2008 at 12:14 pm #

    Stewart Schatz - Gravatar

    Great post! I really enjoy your blog.

    However, I’m not sure why you would expect readers to post actual numbers when answering your final question:

    “So, I know what I consider to be a decent rate for paid blogging – what do you think is a decent rate ?”

    I don’t mean to criticize, I just thought that after all the anticipation, you would reward us with some real numbers or at least ranges.

  4. Mark Knowles (Post Author)   |  February 27th, 2008 at 3:18 pm #

    Mark Knowles - Gravatar

    Well - I love to be called on things and that’s partly why I didn’t put a solid figure - To me - time taken is vital - I can knock out 10, 200 word gadget posts in about 3 hours - 3 hours work = $75
    Therefore, I will do a gadget post for $7.50

    So for me - I will work for $25 per hour.

    The longer it takes, the more I want :grin:

    Having said that - the better you are , the more you should charge. My target is $40 per post :shock:
    What about you ? :grin:

  5. Stewart Schatz  |  February 27th, 2008 at 7:02 pm #

    Stewart Schatz - Gravatar

    Thanks for answering. I’m just getting into this “blogging” thing and was curious about writing for others. I am by no means a “writer” but, I guess that’s why I’m working on it.

    Thanks again!

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