In marketing, we create plans for just about everything you can think of – marketing plans, advertising plans, sales plans, new product development plans, you name it, we’ve got a plan for it. As bloggers, we can leverage that planning craze by developing plans for our blogs.
Following are five tips to help you create a blog plan that will make your long-term blogging success more realistic and less overwhelming.
Do you have any other tips for creating a blog plan that can help bloggers achieve long-term success?
My name is Susan Gunelius, and I am the author of three business-related blogs, www.MarketingBlurb.com, www.Brandcurve.com and www.WomenOnBusiness.com. I am also the Guide to Web Logs for About.com (a New York Times company) at http://weblogs.about.com, and I write three travel and family-oriented blogs at www.TheDisneyTraveler.com, www.PlayLibrary.com and www.OneBookTwoBook.com. I spent over a decade working in the marketing field for some of the largest companies in the world including divisions of AT&T and HSBC. Currently, I work as a freelance writer and copywriter, author and professional blogger, and my first two business nonfiction books will be published in 2008. I also teach a course about copywriting through the Absolute Write University (www.AbsoluteClasses.com). You can find more information on my website at www.SusanGunelius.com.